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Social Media Copywriting 101

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Launch SA

600 Soledad St.

San Antonio, Texas 78205

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Social Media for small business is a huge undertaking. Before you know it, social media can represent one of your largest time investments. How do you go from likes to followers, followers to leads, and leads to sales?

Social media copywriting strategy is the driving force behind social media success. Creating effective content ensures your social following represents high value leads, rather than just vanity numbers.

This workshop will give you the tools to effectively create highly engaging and conversion-focused content on your social media. We will cover topics ranging from creating an overall strategy to engagement tips.


About the Presenter

Zahra Cruzan, founder of Brand Author works with entrepreneurs and organizations to craft charismatic brands by helping them strategically position or reposition themselves in the market. After spending nearly a decade working and training in marketing and copywriting, for both small ventures and Fortune 500 companies, Zahra now coaches entrepreneurs to focus on the very foundation on which their dreams are built- their brand. Zahra has worked with local and international brands to secure buyers, investors, and national product placement. Her work has won international awards for her clients on platforms such as Linked In.

About the WBC

The WBC is funded in part through a cooperative agreement with the U.S. Small Business Administration's Office of Women's Business Ownership.

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Launch SA

600 Soledad St.

San Antonio, Texas 78205

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