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Social Media Conference - Growing your Small Business with Social Media


Thursday, June 23, 2011 from 7:00 AM to 12:00 PM (PDT)

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Type End Quantity
Small Business Social Media Conference Ended Free  

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Event Details

This event is sold out and registration has been closed.  Walk-in registration will be allowed but pre-registered attendees will be given priority in the event that the meeting rooms reach capacity.

Social Media is now a powerful influence over the purchasing choices that companies and consumers are making every day.  You can grow your business through a better understanding of the range of tools and services available to your company by attending the Small Business Social Media conference on Thursday, June 23, 2011.

Social Media is now a powerful influence over the purchasing choices that companies and consumers are making every day.  You can grow your business through a better understanding of the range of tools and services available to your company by attending the Small Business Social Media conference on Thursday, June 23, 2011. Businesses not incorporating social media strategies may be missing an opportunity to extend their reach to new customers.  As the economy begins its recovery, companies with a strong on-line presence will be able to grow more quickly.

The City of San Jose and BusinessOwnerSpace.com have developed an event to provide small businesses interested in leveraging Social Media with an understanding of the offerings of the large social media outlets as well as some of the newest concepts coming on the market.  Attendees will also have the opportunity to attend workshops (beginning and intermediate tracks will be offered), discuss particulars at resource tables, and even get hands-on use of a computer lab to enroll or begin taking the first steps the same day.


Conference Agenda

Part 1

Pre-meeting Networking; Resource Tables
7:00 am;
Resource tables open until noon

The conference will open with a pre-meeting networking opportunity with coffee and standing continental breakfast.  Social media, marketing and other business resources will be available to assist attendees.
Welcome and Keynote
8:00 am 

Attendees will be welcomed to the event by officials of the City of San Jose.

The keynote speaker will discuss how Social Media are changing the way that businesses and consumers interact and the opportunities this provides.

Panel Discussion on Social Media
8:55 am
Social media industry leaders Facebook, LivingSocial, and Yelp will discuss how small businesses can best use their company's services. 

Panel - Social Media Entrepreneurism
9:55 am

A panel of local social media companies will talk about their concepts and how they are leveraging social media to build their markets
  Part 2
10:25 am
Attendees will have their choice of beginning and intermediate workshops designed to address a range of social media topics.
Computer Lab
10:25 am
A computer lab has been set up to allow conference attendees to immediately put to use the knowledge gained through the conference.

Post Conference Networking
11:40 am

Talk with other attendees about the conference; have a final visit at the resource tables.


Keynote Speaker - Liz Miller - Globalfluency

Liz Miller brings a varied career that spans over 14 years in the Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. Miller has extensive experience in media relations, marketing communications, brand building, marketing program strategy and implementation, event planning and live entertainment event production.

With Global Fluency, Miller oversees the daily operations of the Chief Marketing Officer council, a global affinity network of top brand marketers, and the BPI Network. She also works with the agency’s consumer focused accounts, having worked with clients like Radiesse (BioForm Medical), the City of San Jose, El Camino Hospital, and Mobile Campus.


Panel Discussion - Facebook, LivingSocial and Yelp

As Lead Product Manager, Rohit Dhawan manages the product strategy and development of Facebook Pages.  He also leads the cross-functional effort to drive adoption of Pages across businesses, public figures, and organizations. Prior to Facebook, Rohit spent 6 years at Google where his roles included Head of Product Monetization for Asia Pacific, Head of Display Ad Platforms, and Product Manager for the AdWords API.  Rohit received an MBA from the Wharton Business School and studied Computer Science at UC Berkeley.

Rob Mishev is a general manager at LivingSocial, a venture-backed startup, which is revolutionizing local and social commerce.  He leads the San Francisco office where he oversees all sales, marketing and strategic partnership efforts.  Previously, he was a management consultant at McKinsey & Company focusing on technology companies and sales and marketing engagements.  He also served in the Air Force as a program manager for various hardware and software development efforts.  He graduated from the U.S. Air Force Academy and received an MBA from the Harvard Business School.

Darnell Holloway is Yelp's Manager of Local Business Outreach. He meets with local business owners across the country to educate them on the value of engaging with their Yelp listings, and joining the conversations happening about their businesses. He works with Yelp's Small Business Advisory Committee to deliver constructive feedback from the business community to the different divisions within Yelp. He also hosts regular instructional webinars about Yelp's free online tools, and provides informative content to Yelp's blog for business owners. Prior to joining Yelp in 2009, Darnell worked as an Associate in Institutional Equity Research Sales for Thomas Weisel Partners. He holds a B.A. in Political Science from the University of California, Davis.

Moderator - Lucas Vandenberg, Fifty&Five
Lucas Vandenberg has a keen eye for the power and widespread applicability of social media.  Fifty & Five LLC, the social media agency he founded in 2009 in Hermosa Beach, has a diverse roster of small to large businesses ranging from restaurants and beverage to apparel and exotic automobiles.  Knowing that tweets & posts won’t cut it in the quickly expanding social networking arena, Lucas has shaped Fifty & Five into an online public relations team, if you will, incorporating brand science, customer service and sales savvy to achieve valuable consumer relationships and real-world results for his clients.  Prior to starting Fifty & Five, Lucas served as Corporate Marketing Manager at Southern Wine & Spirits of America, overseeing national accounts in the U.S.  Lucas holds a Bachelor of Arts degree in Communications from the University of Southern California.  The social networking frontier has many seeds to be sewn and Lucas is thrilled to cultivate these opportunities through the expansion of his agency and educating others along the way.

Panel Discussion - Social Media Entrepreneurship

Tracy Lee is the Founder/CEO of Dishcrawl, a local startup focused on helping build communities within local neighborhoods over food.  Dishcrawls are held monthly in San Jose hosting a large group of foodies, venturing through 4 restaurants in 1 night with the hopes of introducing chefs and owners to local patrons.  Restauranteurs can also host their own dinners, inviting local food lovers (old and new) to experience a unique dining experience monthly.

Luke Hohmann is the Founder and CEO of The Innovation Games® Company, the leading provider of seriously fun games that produce seriously great results. Phish Food® really is his favorite flavor of Ben & Jerry’s Ice Cream, which might come in handy when you play Knowsy.  You can reach him at lhohmann@innovationgames.com. Tell him about this event, and he'll give you a great deal on your own version of Knowsy.

During her 15+ year career, Jill Finlayson has managed all aspects of marketing, public relations, social media and community building to create successful consumer outreach strategies and campaigns. Currently heading up community at LikeList, she has worked with brands such as eBay, The Learning Company, and Social Edge, a program of The Skoll Foundation. At eBay, Jill was responsible for the Toys Category Business Unit. Her oversight and execution of marketing programs and product enhancements grew that category into a half billion dollar business by the end of 2001. Jill has also co-authored two McGraw Hill books, Fundraising on eBay and How to Make Money Online with eBay, Yahoo and Google. Most recently, Jill oversaw community engagement and social media programs for Social Edge, growing their Twitter following to 350,000 and helping social entrepreneurs to scale their ventures.

Moderator - Lucas Vandenberg, Fifty&Five


Beginning - Introduction to Social Marketing

In this Workshop, you will gain a basic understanding of the premise of using Social Media in your business.  What is Social Media?  How did it come about?  Is it applicable for my business?  As a business person, you need to be selective as to where your marketing dollars are being applied and how your time is used.  Before you set out to participate in Social Media marketing, it is important that you understand its demands on your resources, its possible benefits, and how you can measure whether it might
work for you.

Kevin A. Dean is an Internet Marketing Consultant and is President of WSI Net Advantage in Fremont CA, which he opened in 2003. He specializes in helping businesses grow via better utilization of the Internet.  WSI provides businesses with a broad spectrum of personalized Internet marketing services and website development.  As a Google Certified Advertising Professional and trained Search Engine Optimization expert, Kevin identifies opportunities for increasing online branding, lead generation opportunities, and overall return on investment through better web strategies. 

Intermediate - Planning for Social Marketing

So you have the basics of Social Media Marketing and know that there are literally thousands of social networks and sites you can use to promote your business.  You also know that if you tackle just 1% of the available channels you won't have any time for the business of your business.  But how do you do that without spending every waking hour doing it?    You make a plan.  In this course you will learn to construct a plan tailored to your unique business that you can put into action the moment you leave the classroom. 

Steven C. Toy, has been presenting in every environment imaginable for over twenty years. Over the past twelve years Steven in his capacity as Beema Inc.'s CEO has taught small and medium size business owners how to better present and market themselves and their businesses both in person and online through innovative digital marketing and social media campaigns.  Steven' s public speaking, presenting and teaching experience has stretched from the halls of government as a political lobbyist to TV and radio; from large public rally's to the C-Level suite; from trade shows to turns as an emcee for various charity events. Steven has even worked the stage as a stand-up comedian.



To request an accommodation or alternative format please call Dhez Woodworth of the Office of Economic Development at (408) 794-1231 or (408) 294-9337 (TTY) as soon as possible, but at least three business days before the meeting/event.

Have questions about Social Media Conference - Growing your Small Business with Social Media? Contact BusinessOwnerSpace
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When & Where

200 E. Santa Clara St.
San Jose, 95113

Thursday, June 23, 2011 from 7:00 AM to 12:00 PM (PDT)

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BusinessOwnerSpace.com (BOS) is San Jose-Silicon Valley’s most accessible, comprehensive, and useful one-stop resource for launching and growing a business in the greater San Jose metropolitan area.

BOS is growing a collaborative partnership among roughly 40 public, private, and non-profit agencies and businesses -- all pursuing the same goal:  to help new and small business owners and entrepreneurs achieve success.  The BusinessOwnerSpace.com website is the result of the joint efforts of BOS Partners - you'll find that the site is easy to use and understand, and contains the most relevant and up-to-date information business owners need.

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Social Media Conference - Growing your Small Business with Social Media
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