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Social Media Club - September at Aspire Restaurant - Special Guest - Author, Marshall Sponder

Innovation Warehouse

Thursday, September 15, 2011 from 6:00 PM to 8:30 PM (EDT)

London, United Kingdom

Social Media Club - September at Aspire Restaurant -...

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Video clip from the NYC book party at PeekYou


Marshall is a solutions design genius of unparalleled knowledge and acumen and when he applies himself to the business of Social Media, the result is a timely and important commentary on the state of research capabilities for Social Media and the important players in the space". – Barry Fleming,  Principal, DharmaBuilt.com a private consultancy


"Bouncing off board room walls across America is the mostly vacuous question, "What's the ROI of social media?" Marshall Sponder adds a necessary context to the question, mixes in a healthy dose of street-wise practicality, and delivers a thorough work to help executives answer the question they really meant to ask: "How will we uncover, recognize, and utilize the value of emerging media?"

Though the ROI question seems intelligent, it hides a consuming fear of impending insignificance. Sponder's Social Media Analytics will help address the public question of return and give decision makers the peace of mind they seek before plunging into social media. 

I especially appreciate Marshall's focus on the value of real-life, human analysts and his unique exploration of the intersection of Point-of-Sale and social media (there's hidden treasure in those pages!)".  -Trey Pennington, International Speaker 


"The gap between data and usable information in social media measurement is still quite wide. Many listening platforms and tools attempt to cover that distance, yet come up short. In Social Media Analytics, industry veteran analyst Marshall Sponder effectively bridges that gap and provides useful material to build the skills and understanding you need to extract value and measure the results of your programs".  - Valeria Maltoni, Author, Conversation Agent

Download Chapter 9 Free! Courtesy of Awareness Inc

Want to participate in the McGraw Hill Blog Tour? Click here!

 

Plans are in the works for bulk orders. Have questions about multiple copies or anything else? Contact JoAnn Lefebvre on Twitter @JoAnnLefebvre or email: joann@Shift2Inbound.com

Follow Marshall Sponder @WebMetricsGuru

Social Media Analytics on Twitter @smanalyticsbook

Like Social Media Analytics on Facebook

Website:socialmediaanalyticsbook.com

Conversation and events hashtag #SMAbook 


Special Thanks to our host venue, Aspire Restaurant

Follow @AspireRest

Follow @smcpvd

Follow @Shift2Inbound

Have questions about Social Media Club - September at Aspire Restaurant - Special Guest - Author, Marshall Sponder ? Contact Innovation Warehouse
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When & Where



Innovation Warehouse
Suite J
1 East Poultry Ave
London
EC1A 9PT

United Kingdom

Thursday, September 15, 2011 from 6:00 PM to 8:30 PM (EDT)


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Innovation Warehouse

A for-profit <-> not-for-profit collaboration building upon existing networks of business angels, investors and mentors, London universities and business schools, R&D bodies, professional service providers, and so forth, with the aim of supporting technology and high-growth businesses in London’s centre

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