HOW THEY DID IT:
Digital Strategist For Old Spice Gives Behind The Scenes Look
At Getting Ideas Through The Gauntlet
You had a GREAT idea, but nobody would greenlight it? We've all been there.
Come to SMCPDX July 20 and hear Dean McBeth, Digital Strategist for Weiden + Kennedy, as he gives a behind the scenes look at the Old Spice campaign.
What did it take to sell a wild idea to a conservative client? It wasn't tables and charts outlining CPM and ROI. Dean will illuminate the creative side to the decision that launched the Old Spice campaign.
Only 125 tickets are available, so buy yours now!
Date: July 20, 2011
Time: 6:00 PM
Ticket Price: $10 Online, $20 at the door
Ticket limit: 125
Ecotrust Building Rooftop Courtyard
721 NW 9th
Portland, OR 97209
To Find The Rooftop Courtyard:
Enter the building (on either side)
Climb the stairs to the Eco-Trust office
Take the elevator (or more stairs) to the 3rd (top) floor
More information on Social Media Club Portland available online.
When & Where
Social Media Club Portland
Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. The Club's primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. We are active across the U.S. and Canada and expanding globally.