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Social Media Class: Facebook, Pinterest, LinkedIn, YouTube, Twitter, Google

Pennsylvania Business Association

Tuesday, August 20, 2019 from 1:30 PM to 4:30 PM (EDT)

Social Media Class: Facebook, Pinterest, LinkedIn,...

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Ticket Type Sales End Price Fee Quantity
Social Media Class Aug 20, 2019 $99.00 $0.00

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Event Details

Social Media for Business
A hands-on training course 

Course Description:  Social media is always changing and changing rapidly, yet it delivers powerful results for many businesses. This workshop will help you better understand which social media tools might be right - or wrong - for your industry, and specifically how to utilize them in a time efficient manner.  

Part I
Selecting the Correct Platforms

This section explores the important and difficult question of which social media channels work best for your particular business in terms of resource allociation and effectiveness.  It is not enough for a business to simply 'get on facebook'; it is important to develop and implement a social media strategy.

Evaluation of social media platforms includes considering whether your target audience is other businesses (B2B) or consumers (B2C), or a combination of both.  Do you have a particular service area? Do you need to market locally or nationally or a combination of both?  What degree of repeat business is typical in your industry?

This section will also introduce Semrush, Similarweb, Alexa and other portals that you can use to discover the various and always growing group of social platforms available for businesses.


Part II
Utilizing Specific Platforms

Hands on work and instruction on the specific social media platforms most relevant to each participant, including:

  • Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, YouTube

  • Google/MyBusiness, AdWords, AdMob, Trends, Alerts, Analytics

  • Bing and Bing Ads, Yahoo, Flickr

  • Blogging with WordPress, Blogger, Tumblr

  • Meetup and Eventbrite

  • Profinder, Gigmasters, Gigsalad, Fiverr, UpWork, Thumbtack

  • Amazon Merchant Accounts, Amazon Services, Alexa, Etsy

  • SMS, MMS, Twilio, Whatsapp

  • Semrush, Similarweb, Moat, Archive, Wordstream, Hoovers


Part III
Time Saving Strategies

Social media can be extremely time consuming.  It is essential to adopt best practice strategies and simple tools to limit the time spent on social media.  These tools include dashboard services such as HootSuite and Buffer.


Have questions about Social Media Class: Facebook, Pinterest, LinkedIn, YouTube, Twitter, Google? Contact Pennsylvania Business Association

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When & Where

1635 Market Street
16th Floor
Philadelphia, PA 19103

Tuesday, August 20, 2019 from 1:30 PM to 4:30 PM (EDT)

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Pennsylvania Business Association

The Pennsylvania Business Association is dedicated to supporting the business community of Pennsylvania.  We provide networking opportunities, events, training, news updates, business directories and more.

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