Social Media Breakfast MSP: Inside Business Podcasting (Panel)

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General Mills World Headquarters

1 General Mills Boulevard

Golden Valley, MN 55426

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#SMBMSP - How modern companies are using podcasts to reach, engage and inform audiences

A recent story in the New York Times asked the question: Have we reached “peak podcast?” Of course, the article was mostly talking about podcasts recorded by individuals—not brands. According to recent reports, there are now more than 750,000 podcasts. But when you consider which shows are “active”, that number drops to around 200,000 podcasts. So we are actually pretty far from “peak podcast.” Another story in The Wall Street Journal recently claimed there were about 30 companies in the S&P 500 producing podcasts, so we also know more companies are experimenting with podcasts.

Local podcaster and independent social media consultant, Arik Hanson will moderate a panel featuring three brand-side communicators who are managing podcasts on behalf of their organizations. Kevin Hunt, corporate content and channels manager at General Mills; Monica Wiant, vice president-social media and brand marketing at US Bank; and Melissa Young, social media services manager at Hubbard Interactive, will share how they got their podcasts up-and-running as well as best practices, tips and other ideas they’ve gleaned along the way. If you’ve considered starting a podcast over the last year, you won’t want to miss this one!

Please note:

  • This event is NOT at The Neu Neu Event Center.
  • Due to security procedures no walk-ups are allowed for this event.
  • All attendees must be pre-registered with by Oct. 17.
  • Parking is only available in the North Parking Lot (see map) and the employee entrance is the only entrance for this event.
  • Photo ID required for check-in.

Featured Panel

Missy Young (@hubbardinteract)
Social Media Services Manager, Hubbard Interactive | Twin Cities

Missy develops marketing campaigns for medium to large sized businesses including: design, content creation, social advertising and influencer marketing. When she is not working with clients and leading an 11-person strong social media team, she is the host of The Social Feed Podcast. The Social Feed Podcast was created to help business owners and marketers discover what works when it comes to promoting their brand. Missy was awarded the Advertising Federation of Minnesota's 32 Under 32 Award, and the Radio Wayne Award for one of the Top Interactive Sellers in the country.

Kevin Hunt (@kevin_hunt)
Corporate Content and Channels Manager, General Mills

Kevin oversees corporate content and channels, external and internal, for General Mills - including news/information shared via the company intranet, the company blog, corporate social media, GeneralMills.com and enterprise podcasting. He also co-hosts The Talking Points Podcast, featuring discussions about corporate communications, PR and marketing. Prior to General Mills, Hunt managed social media for the Legal division of Thomson Reuters. He started his career in television news, including 12 years as an executive producer and newscast producer in three media markets.

Monica Wiant (@monicawiant)
V.P. of Brand Marketing, U.S. Bank - Minneapolis

In addition to leading the bank’s social media employee advocacy program, Monica helps create the U.S. Bank Podcast, in which she talks to interesting people about much more than banking. Monica has worked at U.S. Bank for 10 years, hosts the U.S. Bank Podcast, has a consulting practice called Shiny Social Media, is writing two books, and is the sort of corporate rebel who uses the Oxford comma despite general allegiance to AP Style.

Moderator

Arik C. Hanson (@arikhanson)
Principal, ACH Communications

With more than 20 years’ experience in traditional and digital marketing, communications and public relations, Arik brings seasoned, strategic expertise to help Fortune 500 companies like Sleep Number, Walgreens, General Mills, Toro, Cargill and Ingersoll Rand define and deliver on their digital and social media marketing goals through the right mix of tools and strategies. Within the marketing and PR community, Arik is known as a leading blogger, podcaster, and speaker. Arik’s blog, Talking Points (formerly Communications Conversations), has been in publication for more than 10 years and is recognized by industry outlets like PRWeb and PRWeek as one of today’s leading social media and PR blogs. His posts are frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com. Arik is also the co-host of The Talking Points Podcast (along with General Mills’ Kevin Hunt), a monthly discussion about the latest trends and issues in digital and social media marketing which now has more than 100 episodes.


SMBMSP Podcast Panel


Annual and In-Kind Sponsors

SMBSMP Sponsors


Mug photo by Teresa Boardman (stpaulphotos.com), mic photo by janeannpeters (Pixabay)

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Date and Time

Location

General Mills World Headquarters

1 General Mills Boulevard

Golden Valley, MN 55426

View Map

Refund Policy

No Refunds

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