A$382.24 – A$4,159.09

Social Media Advertising

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Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refund Policy

Refunds up to 1 day before event

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Description

Advertising via your social media platforms is one of the most cost effective and potent ways to reach your exact audience these days and it’s set to explode even more over the next few years.

With billions of dollars each year (and rising significantly) being invested, you can be sure that your competitors are in the game, even if you aren’t. But we understand that you want to get it right, from the start, otherwise you are wasting time and money.

You’ll also get genuine insights into working with Facebook Ads Manager platform and the most commonly used paid elements for Facebook and Instagram advertising campaigns to complement your organic content updates.

Attendees will examine results and understand how to use them to refine their campaigns and keep getting better and better outcomes.

This course will cover:

  • the power of paid advertising and the significant results it can bring
  • a deep dive into Facebook Ads Manager
  • an introduction to Twitter and LinkedIn advertising
  • how to interpret and utilise social media advertising insights.

As a bonus for attending the course, you’ll receive an advertising calendar template to help you set up your advertising plan and make it really work for you.

Course objectives:

  • to develop understanding and confidence in the options available for advertising on popular social media channels
  • how to use social media advertising to complement day-to-day “organic” updates

This course is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • an understanding of social media and its application in a business environment (this is covered in our Introduction to Social Mediacourse).
  • access to Facebook Ads Manager and a campaign/ad that you would like to create and set live. We can provide assistance with this if required. You will be asked during the online registration process.
  • please download the free Facebook Ads Manager app to your smartphone prior to the session (for managing and monitoring ads via your mobile device).
  • Facebook Ads Manager app for iOS
  • Facebook Ads Manager app for Android

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

About your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3+ courses: $300 + BF + GST (per course)

For multiple course bookings, you can contact us to enquire about payment plan options.

Power up your profits with social media advertising!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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