San Francisco, California
London, United Kingdom
It’s no secret that social networking has changed how we communicate, build relationships, and influence one another. Social platforms have made a big impact on how we do business, and attract investors, media, partners, patients and physicians in less than 140 characters. This workshop will explore what kinds of social media programs and tools should be used by entrepreneurs today and how business networking will change as companies fully embrace this new communications paradigm.
- Learn how Facebook can engage retail investors
- See case studies on how the life science community is using Twitter and how business networking is happening on LinkedIn
- Explore and discuss what the ultimate life science social network should do for partnering and business development
The "How to... Workshop" series is dedicated to giving you the keys to a successful business, from creation to exit. As with all our events, the "How to... Workshop" is interactive and informal so bring your questions with you!
Barbara Lavery | President, Zoomedia read bio»
Christine Bennett | Client Services Specialist, HDM | Zoomedia read bio»
11:00 AM | Registration, Lunch, and Networking
11:30 AM | Presentation and Q&A
1:00 PM | Program Close
Who Should Attend:
Life science industry executives, founders, CEOs, and marketing managers of start-ups and other private companies
General Public | $35
Academic/Student Rate | $20
On-site | $45
Barbara Lavery | President, Zoomedia
- 16 years of life science communications experience
- Clients include Gilead Sciences, ARIAD, Regeneron, InterMune, Seattle Genetics, Medtronic, the Avon Foundation/Army of Women, FasterCures.
- Served on biotech committee for Mayor Gavin Newsom, served as membership committee chair BayBIO. Led the communications team to bring California Institute for Regenerative Medicine to San Francisco.
- Currently Chairman Global Genes/RARE Project.
- B.A. Hons., Theater Design, Central St Martins, London UK.
Christine Bennett | Client Services Specialist, HDM | Zoomedia
As client services specialist and interactive project manager, Christine works closely with clients to deliver spectacular digital marketing and communications projects. She spearheads the social media, website analytics, and SEO / paid search at HDM | Zoomedia, and has successfully initiated and maintained active campaigns for a variety of clients including Medtronic, ARIAD Pharmaceuticals, and Genomic Health. Christine is driven by her background in biology, knack for effectively communicating scientific concepts, and love of making data work to efficiently inform actionable improvements in interactive digital applications.
She is both a geek at heart--embracing new technologies and interactive applications as a daily adventure--as well as a natural project manager, having spent the last ten years in a variety of roles responsible for managing project schedules, deliverables, and resource allocation. She has been with Zoomedia since March 2012, before which she spent three years managing logistics and client services for international conferences in the biotech and pharma field, specific to partnering and dealmaking. Prior to her international project management experience, Christine spent five years managing projects and science education programs with several museums and science centers in Northern California.
When & Where
JLABS Bay Area
Johnson & Johnson Innovation, JLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS is open to entrepreneurs across a broad healthcare spectrum including pharmaceutical, medical device, consumer and digital health sectors. The JLABS flagship opened in 2012 in San Diego at Janssen's West Coast Research Center, and since then has grown to eight locations including the Bay Area, Boston & Lowell, MA, Houston, Toronto and a ninth location, New York City, launching in 2018. For more information please visit jlabs.jnjinnovation.com.