Social Enterprise: In the Business of Doing Good

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FINNOVATION Lab

817 Fifth Avenue South

#Suite 400

Minneapolis, MN 55404

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Join us for Twin Cities Startup Week to celebrate and discover the local entrepreneur and startup community.

About this Event

Why Your Business Should be Thinking about Social Impact

The Deloitte Human Capital Trends 2018 showed a rise in social enterprise companies in 2018, as well as a demand from millennials and Gen Z customers that purchasing from a company with good CSR isn't enough anymore. Customers, investors, and business partners want to know how you are creating a company redefining purpose equal to making profits.

Join us for an open conversation on the how and why behind the building and leading of a social enterprise! Hear from successful purpose-driven leaders who have integrated impact into their business models, making ‘doing good’ a part of their daily work and mission.

Whether incorporating as a Benefit Corporation or taking on the B Corp certification process, each company approaches integrating social and environmental impact in a way that works for their business and the values they are bringing to their customers, community, and the world.

Featuring:

Brian Herder, Russell Herder

Russell Herder is a Minneapolis marketing firm providing integrated strategic solutions to regional and national clients. Recognized as a Certified B Corporation®, Russell Herder develops strategies that link creative, research, advertising, public relations, and digital communications into powerful, results-driven platforms.

Margaret Bjork, Benevity

The Benevity Goodness Platform helps brands bring their social mission to life with technology to build a positive workplace culture, amplify the impact of corporate giving, and power pro-social brand engagement.

Angie Eilers, UR TURN

UR TURN is a National Science Foundation and AT&T award-winning ed tech company; the software tool is an AI supplement to school counseling, shining a light on an obscure education pathway. Like Google Maps for the education highway, students can set an education destination, and UR TURN charts a path for success.

Timothy Roman, Ecotone Analytics GBC

Ecotone Analytics works with business, government, education, nonprofits, and social enterprises to account for the impact their work creates, and to communicate the value of that impact to investors and stakeholders. Ecotone Analytics is a General Benefit Corporation and certified B Corp, as well as the only Minnesota-based firm that offers evidence-based valuation of impact.

Learn how you can focus on building a successful for-profit company that can change the world for the better.

This event is a part of Twin Cities Startup Week, RSVP for just this event here or sign up through TCSW to build your events for a week of entrepreneurship! 

Date and Time

Location

FINNOVATION Lab

817 Fifth Avenue South

#Suite 400

Minneapolis, MN 55404

View Map

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