Part 1 –Set Up
We kick off by explaining Account Structure, and where campaigns, advert sets and adverts fit within this. We will then show you how to conduct Audience Research, as well as selecting the correct Campaign Objectives and Creatives for your business goals.
Part 2 – Launch
We will run through setting Bids and Budgets, and the optimum Bid Strategies for different types of advertising activity. You will then be ready to start running social ads on Facebook.
Part 3 – Optimise
We will also look at Conversion Tracking and Attribution, so that you are able to accurately assess the impact of your advertising activity. Testing, reporting and analysing performance will all be covered so that you can get your campaigns performing as efficiently as possible once they are live.
*This course will mainly run through social in the context of Facebook and Instagram, but will touch on Twitter and LinkedIn
About Brainlabs Training:
Our training courses are like being back in school. Except they’re fun, the teachers won’t send you out for misbehaving, and everything you learn will be immediately useful. In our afternoon sessions you will learn a whole host of new skills and approaches to Paid Search. The training sessions will be based in our new office - The Lab - in Kings Cross and refreshments will be provided.
Your trainers for this session will be Brainlabs' Social Team, Richard Clifton and Hannah Croucher.
After graduating with a degree in Biology from Imperial College, Richard joined Brainlabs as a paid search account manager. He now heads the Social Ads team department at Brainlabs, where he and his team have created and launched successful campaigns across a range of verticals on Facebook, Twitter, Instagram and LinkedIn. He also leads social training sessions internally and externally on set-up and strategy. Away from work, Richard enjoys live music, reading and DJing.
Hannah joined Brainlabs directly after graduating with a degree in Biochemistry from the University of Warwick. After initially working on clients such as JustGiving and Which?, she now forms part of the Social Ads team, with knowledge on how to set up, manage and optimise campaigns across Facebook and Twitter. Outside of work, she enjoys going to the theatre and singing.
Reviews of Brainlabs Training
“Very friendly trainers. Very open to answer all questions.”
“Hands-on exercises right from the start”
“Based on campaign experience using real examples, statistical”
“Great knowledge from the Brainlabs team”