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SOBA: Inside the E-book Revolution


Tuesday, July 17, 2012 from 7:00 PM to 8:30 PM (PDT)

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Gone are the days when your reading choice was simply paperback or hardcover. E-books are changing the face of publishing and reading in a variety of ways. You’ll hear from e-book publishers, librarians, and authors about how e-books are changing the marketplace for reading. Whether you’re hoping to launch an e-book yourself or just curious about how reading is changing, we have the experts on hand to introduce you to the field and answer your questions.

Presentations are followed by a panel discussion, audience Q&A, and follow-up conversation at a nearby bar (to be announced at the event). During the discussion portion of the evening, we’ll probe the challenges and opportunities of e-books. Bring your questions!

*Presentations and discussion livestreamed. Follow the event on Twitter (@sciobayarea and #sobay), like SOBA on Facebook, and visit the ScienceOnline Bay Area blog for event recaps, news, and more.

Date: July 17, 2012
Time: 7:00pm - 8:30pm
Location: swissnex San Francisco, 730 Montgomery Street, San Francisco, CA 94111

Speaker biographies

John Tayman is founder & CEO of Byliner.

Sarah Houghton is best known as the author of  She is also the Director for the San Rafael Public Library. Sarah is a big technology nerd and believes in the power of libraries to change lives.  Combined, they make a fearsome cocktail.

Peter Brantley is the Director of the BookServer Project at the Internet Archive, a San Francisco-based not for profit digital library. He previously served as executive director of the Digital Library Federation. He is a co-founder of the Open Book Alliance, and a past member of the board of directors of the International Digital Publishing Forum (idpf), the standards setting body for digital books. He is a contributing editor at Publishers Weekly, covering library issues and transformations in the publishing industry.


Ron Martinez is founder and CEO of Aerbook and its parent, Invention Arts, LLC. Aerbook is a cloud-based publishing service that enables the creation of rich media ebooks and native apps, made in the browser without writing any code. Ron is a prolific inventor, with twenty-four issued patents and dozens more in application. But his initial interest in computing as an expressive medium continues to define his professional agenda.

An aspiring author in the late 80's, Ron taught himself to program and built an interactive fiction system, and went on to use that and enhancements to it to write interactive fiction, multi-player murder mysteries, political simulations, and educational and other software titles. In the mid-90′s, interested in the design of story-rich, massively multiplayer online worlds, he design and built 10Six, a social/tribal million player game published and operated by Sega. 10Six introduced ownable virtual goods for the first time, a technology Ron was awarded a foundational patent for in 2001.

More recently, Ron worked for a number of years as Vice President, IP Innovation for Yahoo!, where he designed and built an intentional invention function which over a four year period delivered high volume, targeted, patentable IP and productizable innovation. He also initiated Yahoo!’s content IP asset management program, implementing a global, real-time rights infrastructure called Rights Engine.

His interests include invention techniques; design, the evolution of books and the current reimplementation of the publishing industry, content IP and social distribution; educational software; and distributed media production.


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When & Where

730 Montgomery Street
San Francisco, 94111

Tuesday, July 17, 2012 from 7:00 PM to 8:30 PM (PDT)

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ScienceOnline Bay Area (SOBA) is a monthly series to encourage the discussion of how science is carried out and communicated online.

SOBA is a local meeting of the ScienceOnlineNOW community and is co-organized by David Harris, William Gunn, Dr. Kiki Sanford, and Megan Mansell Williams. These local events are recognized and encouraged by ScienceOnline, a non-profit organization that facilitates discussion about science through online networks and face-to-face events.

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