So Many Social Media Platforms, So Little Time

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Nonprofit Coordinating Committee of New York

135 West 36th Street

15th Floor

New York, NY 10018

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Description

Social media is a key element in any marketing and communications program. But with so many platforms and so little time and staffing, how does an organization get the most out of its social media efforts? While the platforms are new and evolving, many of the same principles apply. In this workshop, we will talk about how to define your overall communications goals and create social media goals to support them. How to identify and target the right audiences and from there how to select which platforms to prioritize and what kind of content you will need to create. At the end, you should have a clearer picture of where you want to focus your efforts.

Key Takeaways:

  • Defining the main social media platforms, including audience demographics and methods of engagement.
  • Connecting your social media activities to your organization’s overall strategy and its communications and marketing strategy.
  • How to prioritize your activities by targeting audiences.
  • How to identify immediate actions you can take.

This workshop will be presented by Arabella Meyer, Principal at ACMeyer Strategic Communications LLC.

Area of Excellence: Communications

Level: General Prior Knowledge (201 level): Attendees will be familiar with the topic, but only assumed to have general knowledge.


Please Note: This meeting is open to current NPCC nonprofit members and non-member organizations, and may be limited to ONE person per organization due to space constraints. If your organization is not a current nonprofit member of NPCC, you can visit http://www.npccny.org/membership/how-to-join/ for more information on joining NPCC.


Refund policy: Registrants who cancel their registration on or before 1 week will receive a full refund. Those who cancel on or before DAY PRIOR will receive a 50% refund. No refund will be made for cancellations made on or after DAY OF All cancellations must be submitted in writing.


Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular mailing list. By enrolling for this event, you hereby: (1) give consent for NPCC or any third parties to use your photograph or image in its print, online and video publications; (2) release NPCC, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email Education and Training Manager, Joseph Taylor, at jtaylor@npccny.org.

Date and Time

Location

Nonprofit Coordinating Committee of New York

135 West 36th Street

15th Floor

New York, NY 10018

View Map

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