SMW: Trending Topics in Data Collection & Targeted Marketing

Social Media Week: Trending Topics in Data Collection and Targeted Marketing

Cowan, DeBaets, Abrahams & Sheppard LLP (CDAS) invites you to join us on Wednesday, February 20th, 2013 from 6:00-8:00p.m. for networking, refreshments and a discussion of the most critical and emerging legal and regulatory issues concerning the collection of internet and mobile data.

Trending Topics in Data Collection and Targeted Marketing will provide invaluable guidance and insight for in-house counsel, entrepreneurs, app developers, digital marketers, social media managers and other entities that manage an online or mobile presence or collect user information. Issues covered will include:

• An overview of the technical processes involved in data collection that can lead to legal concerns
• The current and evolving state of law and regulation impacting the collection and use of personal data online – both domestic and international
• Key lessons from the most critical cases and legislation for attendees to be aware of, including a discussion of recent COPPA revisions governing collection of data from minors
• Overview of some consumer privacy protection products and industry self-regulation and certification efforts
• Emerging mobile-specific considerations such as geolocation and cross-device tracking
• The role of Privacy Policies and Terms and Conditions in minimizing legal risk
• Suggestions for best practices and internal assessments - practical ideas for companies

Presented by CDAS partners Eleanor M. Lackman and Joshua B. Sessler and featuring an interactive Q&A with the audience, this event will be held in the Pavilion at 41 Madison Avenue, New York, 10010. Signs will be on hand to guide invitees to the venue.

Refreshments will be served.

Please register by Friday, February 15th as we expect this free event, which is part of New York Social Media Week, to fill quickly. Feel free to invite colleagues inside and outside your organization to register as well by forwarding the same email and link: http://bigdatalaw.eventbrite.com. Each attendee must register separately.

If you have any questions, please email Events@cdas.com.

We look forward to seeing you there.