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Actions Panel
SMPTENY 9/16/14 Meeting: "2nd Screen’s Evolution and Impact on the Television Industry"
By SMPTE-NY
When and where
Date and time
Location
Fiterman Hall, Borough of Manhattan Community College (BMCC) 245 Greenwich St. New York, NY 10007
Map and directions
How to get there
Description
SMPTE-NY September 2014 Meeting
"2nd Screen’s Evolution and Impact
on the Television Industry"
Tuesday, September 16 , 2014
Fiterman Hall
13th Floor, Room 1306-07
Borough of Manhattan Community College (BMCC) - CUNY
245 Greenwich Street
New York, NY 10007
New York, NY 10007
Subway: A E, 1 2 3
5:30 PM Social Hour
6:15 PM SMPTE Business
6:30 PM Program Begins
8:30 PM Program Ends
Presenter/Moderator
Alan Wolk, Chairman, 2nd Screen Society
Panelists
David Beck, formerly with Univision
Steve Coulson, SapientNitro
Natan Edelsburg, Lost Remote
Jeffrey MacIntyre, Predicate
Natan Edelsburg, Lost Remote
Jeffrey MacIntyre, Predicate
Produced by John Cerquone and Warren Singer
Guests and Non Members Welcome! Refreshments will be served!
We know that consumers are watching their big screens with a small screen by their side, providing instant access to information (and multi-tasking diversion).
Tablet and smartphone ownership in the US continues to explode which means more opportunity for the companion screen viewing experience, social engagement of viewers around live events and streaming options for emerging or established content delivery channels.
How does all the data add up and what does it mean for the backbone of production, content delivery and broadcast television?
Hear the latest details on the emerging 2nd Screen industry and learn from experts about the inevitable convergence of mediums that is ultimately driven by the evolving consumer experience.
As industry buzzwords continue to proliferate:
TV everywhere, social TV, OTT, multiscreen, interactive television...
What do they all have in common?
They’re All 2nd Screen!
They’re All 2nd Screen!
Presenter/Moderator
Alan Wolk, Chairman, 2nd Screen Society
Recently named Chairman of the 2nd Screen Society, Alan Wolk has become one of the most influential thought leaders and futurists in the space. He was recognized last year by Wired as one of the Top 20 Thinkers In Social TV and Second Screen.
His blog, The Toad Stool, is widely read and has become a forum for discussion around the changes coming from Hollywood, Silicon Valley, Redmond, London, New York and beyond.
Wolk has written and spoken extensively about these upcoming changes and provides his insights on an exclusive basis for clients around the world via Toad Stool Consultants where he provides bespoke consulting services for clients in the media and entertainment industries.
David Beck– David is a true change agent and “intrapreneur” with a background that spans incubating and leading a multi-award winning enterprise social media organization at Univision, to designing and accelerating growth initiatives as a strategy consultant (Bain & Company) for Fortune 100 Companies and top tier Private Equity firms. David was most recently the SVP and general manager of social media at Univision, where he was accountable for delivering and monetizing Social Media, Social TV, Second Screen and Transmedia efforts across TV, digital video, mobile, radio and live events platforms. He lead a team that earned 21 Social Media awards for designing and executing programs on a world-wide stage, including the 2014 FIFA World Cup, Latin Grammy Awards and 2012 U.S. Presidential election town halls with President Obama and Governor Mitt Romney. David was also the recipient of the 2014 Social TV Marketer of the Year and 2013 Latin Social TV Marketer of the Year.
Natan Edelsburg, Sawhorse Media
Natan Edelsburg is the SVP at Sawhorse Media where he's the supervising producer of the Shorty Awards and handles the business side of Muck Rack, a platform that makes journalists, PRs and marketers more successful. Edelsburg covers social TV for Lost Remote and The Next Web where he interviews top executives at TV networks about the impact social is having on their companies. He's previously worked on influencer marketing campaigns for Nokia, Showtime, WellPoint, PepsiCo, BIO, A&E and more. Edelsburg’s also worked at 360i, Bain & Company, Showtime and LinkedIn.
Jeffrey MacIntyre (Principal, Predicate)
Jeffrey is an independent strategy consultant for content initiatives & ventures.
Predicate, his private practice, provides product, user experience and audience development services for clients including NBCU, Viacom, News Corp, Reuters, A+E, Yahoo, and Conde Nast—and several content-focused startups. He has over a decade's experience in the media and entertainment supply chain as a content subject matter expert.
Jeffrey defines content offerings, digital experiences, and the publishing and information systems that support them. Current fixations in the content business include the plight of discovery; the role of audience development and IP management in the economics of content distribution; and emerging models of content exploitation and consumption.
Alan Wolk, Chairman, 2nd Screen Society
Recently named Chairman of the 2nd Screen Society, Alan Wolk has become one of the most influential thought leaders and futurists in the space. He was recognized last year by Wired as one of the Top 20 Thinkers In Social TV and Second Screen.
His blog, The Toad Stool, is widely read and has become a forum for discussion around the changes coming from Hollywood, Silicon Valley, Redmond, London, New York and beyond.
Wolk has written and spoken extensively about these upcoming changes and provides his insights on an exclusive basis for clients around the world via Toad Stool Consultants where he provides bespoke consulting services for clients in the media and entertainment industries.
Panelists
David Beck– David is a true change agent and “intrapreneur” with a background that spans incubating and leading a multi-award winning enterprise social media organization at Univision, to designing and accelerating growth initiatives as a strategy consultant (Bain & Company) for Fortune 100 Companies and top tier Private Equity firms. David was most recently the SVP and general manager of social media at Univision, where he was accountable for delivering and monetizing Social Media, Social TV, Second Screen and Transmedia efforts across TV, digital video, mobile, radio and live events platforms. He lead a team that earned 21 Social Media awards for designing and executing programs on a world-wide stage, including the 2014 FIFA World Cup, Latin Grammy Awards and 2012 U.S. Presidential election town halls with President Obama and Governor Mitt Romney. David was also the recipient of the 2014 Social TV Marketer of the Year and 2013 Latin Social TV Marketer of the Year.
Steve Coulson, VP - Creative, SapientNitro
Since arriving in the US in 1996, Steve Coulson has been creating and implementing new media marketing solutions for Fortune 100 companies, and has overseen digital creative work at three of the world’s largest agencies. His clients include both entertainment (HBO, Cinemax, National Geographic Channel, A&E, Discovery Channel, USA Networks, CMT) and large brands (Infiniti, Harley-Davidson, American Eagle, Coca-Cola).
Steve’s work includes hands-on creation of immersive online experiences, rich media marketing, video & entertainment concepts, games, and mobile/handheld marketing solutions. He has also dabbled in the more esoteric areas of ARGs, branded entertainment and app & widget building. In other words, working with emerging technologies and online communities to embrace brand stories.
All this and an impressive English accent.
Since arriving in the US in 1996, Steve Coulson has been creating and implementing new media marketing solutions for Fortune 100 companies, and has overseen digital creative work at three of the world’s largest agencies. His clients include both entertainment (HBO, Cinemax, National Geographic Channel, A&E, Discovery Channel, USA Networks, CMT) and large brands (Infiniti, Harley-Davidson, American Eagle, Coca-Cola).
Steve’s work includes hands-on creation of immersive online experiences, rich media marketing, video & entertainment concepts, games, and mobile/handheld marketing solutions. He has also dabbled in the more esoteric areas of ARGs, branded entertainment and app & widget building. In other words, working with emerging technologies and online communities to embrace brand stories.
All this and an impressive English accent.
Natan Edelsburg, Sawhorse Media
Natan Edelsburg is the SVP at Sawhorse Media where he's the supervising producer of the Shorty Awards and handles the business side of Muck Rack, a platform that makes journalists, PRs and marketers more successful. Edelsburg covers social TV for Lost Remote and The Next Web where he interviews top executives at TV networks about the impact social is having on their companies. He's previously worked on influencer marketing campaigns for Nokia, Showtime, WellPoint, PepsiCo, BIO, A&E and more. Edelsburg’s also worked at 360i, Bain & Company, Showtime and LinkedIn.
Jeffrey MacIntyre (Principal, Predicate)
Jeffrey is an independent strategy consultant for content initiatives & ventures.
Predicate, his private practice, provides product, user experience and audience development services for clients including NBCU, Viacom, News Corp, Reuters, A+E, Yahoo, and Conde Nast—and several content-focused startups. He has over a decade's experience in the media and entertainment supply chain as a content subject matter expert.
Jeffrey defines content offerings, digital experiences, and the publishing and information systems that support them. Current fixations in the content business include the plight of discovery; the role of audience development and IP management in the economics of content distribution; and emerging models of content exploitation and consumption.