NEXT GEN TV - How ATSC 3.0 Will Transform Television

Exploring the technologies behind NEXT GEN TV and how it will transform the consumer experience and create new opportunities

The SMPTE Washington DC Section in conjunction with SBE and AES present the NEXT GEN TV Summit - an all day conference covering ATSC 3.0 television along with simultaneous emerging 5G broadcast technologies, and their impact on the media industry. With the launch of these new distribution systems, broadcast television and wireless services are now both IP delivery platforms for media content with highly differentiated yet complementary capabilities. How should media companies leverage these new technologies to create new consumer experiences and business opportunties? Join us as a select group of leading industry technologists and experts explore these topics and outline the roadmap for the future of television.

Program

subject to change

8:00 - 9:00 Registration and Continental Breakfast

Introduction to ATSC 3.0 and 5G

• Core Capabilities
• The Converged Broadcast and IP Platform
• The Consumer Experience
• New Opportunities
• How ATSC 3.0 and 5G Can Complement Each Other

The ATSC 3.0 Content Roadmap

• New Capabilities of ATSC 3.0
• Video Compression, UHD and HDR
• Immersive Audio
• Data Delivery and Caching
• The ATSC 3.0 Standard and Roadmap

The ATSC 3.0 Delivery Roadmap

• The New Modulation Standard
• Single Frequency Networks
• Indoor Reception and Home Gateways
• Mobile Reception and Devices

The 5G roadmap

• Capabilities
  
• Deployment

Buffet Lunch (at WETA)

Advanced ATSC 3.0 Capabilities

• Bootstrap and Wake-Up
• EAS and AWARN Emergency Notification
• Graphics Capabilities
• Targeted and Addressable Advertising
• Audience Measurement

Personalization and Interactive Features

• Making Television More Engaging and Personal
• Roadmap for Interactive Capabilities

Automotive Applications

• Reception in Moving Vehicles
• Autonomous Vehicles
• Transforming Vehicles into Mobile Entertainment Pods

Station Group and Industry Plans

• Presentations and Panel Discussion
• Representatives from Several Major Station Groups and Consortiums
• Deployment Status and Roadmap
• Moderated by Skip Pizzi, NAB

Reception to Follow at WETA

Registration

Registration is required. Capacity is limited and this event is espected to sell out so please register early.

Details

Event Location:

WETA TV

2775 South Quincy Street, Arlington, VA 22206

Schedule:

Parking:

There is parking available in the garage across the street from WETA

For more information please see the event website:

https://www.smpte.org/sections/washington-dc/events/smpte-nextgentv-summit