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SMPS Houston Professional Development | Show Me the Money! Budgeting Basics for Marketing and Business Development

SMPS Houston Chapter

Thursday, July 26, 2018 from 11:30 AM to 1:00 PM (CDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Jul 26, 2018 $30.00 $0.00
Nonmember Jul 26, 2018 $40.00 $0.00

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Event Details

To many of us in AEC marketing and business development, finance and budgeting is boring. However, having a basic understanding of corporate finance and where your budget fits in is important to advancing your career goals. When it comes to creating and managing a budget, it’s not the dollar amount that matters: it’s the thought, research, energy and creativity that go into it. This session will cover topics such as:

• Learning to read your financial statements
• Planning your marketing budget
• Managing a yearly budget
• Understanding ROI

You’ll learn more about the financial side of our industry, positioning your firm—and yourself—for future success.

SPEAKER:

 

Alayne Bryant, CPSM, LEED AP, is the Director of Marketing for Satterfield & Pontikes Construction (S&P), a Houston-based construction firm serving the Gulf Coast region. Her role consists of driving brand strategy, firm-wide marketing, and corporate communications. She and works hand-in-hand with the business development and HR teams to ensure consistent messaging both internally and externally.

 

In her 20-year career, Alayne has worked with both architecture and construction firms, giving her a unique perspective on business development, marketing and operations over the full design and construction process. She also served as the Education Director and Treasurer for SMPS Houston, as well as the Co-Chair for the 2011 and 2012 SMPS Design Awards.

 

Alayne graduated from the University of Houston with a degree in Marketing, and holds a Master of Business Administration from the Mays Business School at Texas A&M University. She is actively involved with the Houston Livestock Show & Rodeo, recently serving as a Vice Chairman for the Directions & Assistance Committee. She loves sports – especially college football – and lives in Houston with her husband and ridiculously adorable fur-babies.

 


 

RSVP by Tuesday, July 24 at Noon. No fault cancellation 48 hours in advance via your Eventbrite RSVP. Walkins accepted depending on the availability of space. No nametag or lunch guaranteed after RSVP deadline.

Have questions about SMPS Houston Professional Development | Show Me the Money! Budgeting Basics for Marketing and Business Development? Contact SMPS Houston Chapter
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When & Where


Kirksey
6909 Portwest Drive
Houston, TX 77024

Thursday, July 26, 2018 from 11:30 AM to 1:00 PM (CDT)


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Organizer

SMPS Houston Chapter

The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.

 

THANK YOU TO OUR TOP TIER SPONSORS

Key Sponsors

List of all SMPS Houston Chapter sponsors is available online.

 

 

 

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