San Francisco, California
London, United Kingdom
Ignite your Content Marketing! An effective content marketing strategy should not only help your firm generate leads in the short-term (the next 12 months), but also position you to build the relationships that will feed your funnel in the next 2 to 3 years -- and beyond. As tempting as it may be to create a slew of new content and put it all out there, building a successful digital presence requires a more strategic approach. Join SMPS to learn how to create and execute a content marketing strategy that builds lasting, profitable relationships.
• Learn how to develop a content plan that uses storytelling (rather than information overload), and see examples of successful content marketing strategies in action
• Develop your own outline for an effective yet streamlined one-sheet content plan to share with leadership
• Identify sources for impactful, engaging content
• Identify the content marketing metrics that matter most to leadership
A self-described geek who can recite entire episodes of South Park by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).
As Founder and CEO of Resonance Content Marketing, Rachel helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and author of the book The Content Marketing Coach: Everything You Need to Get in the Game … and WIN!
Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Rachel has helped brands such as Reliant Energy, Houston Methodist, Hewlett Packard, AIG, and SYSCO to connect with their customers through outstanding content.
RSVP by Friday 2/17 at 3 pm. Walkins accepted depending on space. No lunch or nametag guaranteed for walkins or late registrants. No fault 48 hour cancellation in writing to firstname.lastname@example.org .
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SMPS Houston Chapter
The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.
THANK YOU TO OUR TOP TIER SPONSORS
List of all SMPS Houston Chapter sponsors is available online.