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SMPS Heartland Regional Conference 2017

SMPS Heartland

Wednesday, April 5, 2017 at 8:00 AM - Friday, April 7, 2017 at 11:00 PM (EDT)

SMPS Heartland Regional Conference 2017

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird - Member Jan 31, 2017 $395.00 $0.00
Early Bird - Non Member Jan 31, 2017 $495.00 $0.00
Andy Warhol Museum Opening Reception Only (Included in the Full Conference Registration)   more info Mar 1, 2017 $100.00 $0.00
Pinnacle Awards Dinner and After Party Only (Included in the Full Conference Registration)   more info Mar 1, 2017 $115.00 $0.00
Fallingwater Tour
This event will take place on Saturday morning. The AIA named Frank Lloyd Wright’s Fallingwater the “all-time greatest work of American architecture” and considered a work of art itself. Take this in-depth tour for a greater understanding of what Wright was seeking to create with his masterwork. Guides will interpret Fallingwater in both historical and architectural contexts, and explore the relationship between the house and surrounding landscape. This tour offers access to secondary spaces not available on the regular tour and lasts approximately two hours (8:30 until 10:30am). The number of visitors on each tour will be limited to 20. Interior still photography will be permitted for personal use only.

Pinnacle Awards

Mar 22, 2017 $90.00 $0.00
Pinnacle Awards Submittal Fee Mar 1, 2017 $75.00 $0.00
Pinnacle Awards Additional Entries Fee (from the same company) Mar 1, 2017 $60.00 $0.00

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Event Details

The 2017 SMPS Heartland Regional Conference (HRC) in Pittsburgh is your bridge to building skills, expanding networks and developing Architecture/Engineering/Construction industry knowledge. Bridges to Business is tailored for A/E/C professionals to learn and share marketing and business development best practices and expertise no matter your organizational role. During the 2 ½ days of networking and educational programming, you will learn from some of the nation’s top professional services marketers.

Track Descriptions:

Marketing & Communications:  Success in marketing is based on attention to client needs, solid research, thoughtful strategy, well-executed tactics, and consistent measurement of the return on your marketing investment, enhancing the firms brand, messages, and client relationships while standing out from the crowd.  This track is all about positioning your firm ahead of the curve with what's new, up-and-coming, and effective in all things marketing from powerful messaging, amazing creativity, and stellar communications.  It explores the latest trends, tools and technologies from inside and outside the industry to ramp up the A/E/C marketing program for the future and earn marketers a seat at the management table.

Leadership & Management:  Successful A/E/C firms understand that marketing/business development and leadership go hand-in-hand.  Effective leaders are able to take command of any situation.  More importantly, they don't just possess their own leadership skills but they also help others define leadership.   So what is leadership?  Leadership embodies confidence, execution, success, momentum, teamwork, positivity, perserverance, enthusiasm, knowledge, perspective, control and focus.  Sessions in this track will aim to help attendees develop their leadership side.

Business Development:  Effective business development directly affects the bottom line. Knowing where to find clients and projects, understanding how to narrow the focus of the opportunities to be pursued, and fostering healthy business relationships are all keys to a well-rounded and robust business development program.  Sessions in this track will explore the strategies and tactics leading A/E/C firms use to dazzle and retain clients and to capture new clients - especially when the competition is intense.

Bonus:  This is an intimate small group conversation facilitated by a senior industry member - preferably a Fellow or past/current National Board Member.  Geared toward mid-career and senior attendees, these sessions should be loose and highly interactive.  Topics may include, but are not limited to:  professional development/career track advice, strategies for achieving "buy in" within a firm, new Society initiatives, etc.

Cancellation Policy: Cancellations may be made up to 10 days in advance for a full refund by contacting Liz Zimmer, HRC Treasurer, at If you paid by credit card, your card will be credited. If you paid by check, a refund will be mailed to you within 10 business days.  Pre-registered “no-shows” are responsible for the full cost of registration. 

Have questions about SMPS Heartland Regional Conference 2017? Contact SMPS Heartland

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When & Where

Wyndham Grand Pittsburgh Downtown
600 Commonwealth Pl
Pittsburgh, PA 15222

Wednesday, April 5, 2017 at 8:00 AM - Friday, April 7, 2017 at 11:00 PM (EDT)

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SMPS Heartland

Hosted by the SMPS chapters in Chicago, Columbus, Northeast Ohio, Indiana, Greater Cincinnati, Michigan, Kentucky, Pittsburgh, and Wisconsin, this event will offer two full days of networking, skills development and fun.

  Contact the Organizer
SMPS Heartland Regional Conference 2017
Things to do in Pittsburgh, PA Conference Business

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