SMPS Hawaii September 28, 2011 Lunch & Learn, Making CRM Work For You
Wednesday, September 28, 2011 from 11:30 AM to 1:30 PM (HST)
CRM (Client Relationship Management) is often times thought as a tool for your contact database, project database, and even your accounting system. However, it is not just a tool, CRM is just a part of the equation that includes changing business practices to focus more on client needs and reorganizing databases so client data is made available easily. CRM not only improves the service to customers/clients, it can also reduce costs, enables instant market research, opens lines of communications with your clients, and ultimately can also help you grow your business.
With more than 18 years of strategic marketing experience in the A/E/C industry, David Rennoldson serves as HDR's Marketing Services Manager for the West Region Water Business Group and is responsible for supporting the corporate and marketing strategic plan through efforts that provide value, improve decision-making, capitalize on local/national strengths, focus on client-centered marketing efforts, and improve the overall quality of marketing and communication services.
Specifically, his responsibilities include evaluating the marketing needs of the Region and determining how to best support those needs; managing regional marketing and communication support services; developing proactive systems and materials to facilitate more efficient marketing efforts; encouraging continual improvement; facilitating better integration of regional and national pursuit teams with local marketing support; increasing overall effectiveness of marketing products and processes; training and recognition of marketing support staff; coordinating Regions Communication Plans (media, announcements, etc.); and ensuring Local, Regional and National efforts are consistent.
Join David as he shares his successes with CRM and partake in an informal question and answer discussion.
When & Where
SMPS Hawaii Chapter
The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. The mission of SMPS is to advocate for, educate, and connect leaders in the building industry. Today, SMPS represents a dynamic network of 6,900+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada. The society and its 55 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News Record Top 500 Design Firms and Top 400 Contractors.
SMPS offers many benefits and services for its members such as a national marketing and management conference, national seminars and workshops, awards programs, publications, and educational resources to highlight the latest trends and best practices in marketing and business development in the design and construction industries.
If you have any questions pertaining to SMPS, membership, or if we can be of any assistance, please visit our web site at www.smpshawaii.org.