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SMPS Hawaii October 27 Lunch Program - The Many Hats of Marketing

SMPS Hawaii Chapter

Wednesday, October 27, 2010 from 10:00 AM to 1:30 PM (HST)

Honolulu, United States

SMPS Hawaii October 27 Lunch Program - The Many Hats of...

Ticket Information

Ticket Type Sales End Price Fee Quantity
SMPS Member - both sessions ($35) Ended $35.00 $0.00
SMPS Member - lunch only ($35) Ended $35.00 $0.00
AIA Member ($45) Ended $45.00 $0.00
Non-Member ($55) Ended $55.00 $0.00
Non-Member - CEO attending with Member ($55) Ended $55.00 $0.00
Late Registration/Walk-ins ($65) Ended $65.00 $0.00

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Event Details

SMPS Hawaii October 27 Lunch Program

The Many Hats of Marketing


Introducing... Frank Lippert, Marketing Guru and Business Development Extraordinare!  Please join us as we welcome a very special guest speaker, SMPS National President-Elect Frank Lippert, to Honolulu for a day of marketing and business development enlightenment.

The Many Hats of Marketing

11:30 a.m. – 1:30 p.m.

          11:30 a.m. – Registration/Lunch/Networking

          12:00 p.m. – Presentation

Regardless of your title in the A/E/C industry, marketing professionals must recognize that there are multiple jobs that their company wants them to perform. There are many hats to wear, but each hat has a value and a priority to the company and its leadership. For example, some companies have an expectation that marketing will cost between 3 and 5 percent of their overall gross fees. The marketer wears the hat of “Non-billable time Controller.” Some companies want marketers to be the central point of communication. The marketer wears the hat of the “Communication Specialist.” Some companies want the marketer to be a “Business Developer,” focusing on bringing clients in the door. Some companies want marketers for creativity first and foremost, the marketer wears the hat of “Creative Director.” And yes, some companies want marketers to sit down, shut up, and do what they are asked – wearing the hat of a Mad Men secretary. Most companies want marketers to wear all these hats and then some. Both marketers and firm leadership need to know what they expect, what they want, and what’s possible. Both parties need to know this up-front and they need it spelled out. This session describes at least 20 different “hats” that professional services marketers are commonly asked to wear. It offers a great take away worksheet to help the attendee and their firm’s leadership figure out which hats are most important so that everyone can be successful.



*Register your CEO/Principal/Managing Director for the lunch program and invite them to attend this free session with you.  CEO and member must register together.*


“Hey Mr. CEO, got five?” Communicating Effectively with Upper Management

10:00 a.m. – 11:30 a.m. 

          10:00 a.m. – Registration/Networking/Coffee

          10:30 a.m. – Presentation

One of the biggest challenges facing professional services marketers today is communicating with firm leadership in an effective and straight-forward manner that moves the marketing process forward and gets real results. Beyond some basic communication skills, there are some tips and tricks needed to get your message across that are applicable to all professional business conversations, but often overlooked when you’re sitting across the table from the CEO. Done right, communicating-with-leadership can be an exercise in managing-up. This session will cover the good, bad, and ugly styles of leadership and how you can best prepare yourself for successful outcomes. The session will be a healthy conversation that looks at the “head games” that play out, the perceptions that are created, and the barriers that are overcome with real world, been-there/done-that examples.



Frank Lippert, FSMPS, CPSM, David Evans and Associates, Inc.

Frank Lippert, FSMPS, CPSM, is the corporate water and transportation business units marketing director for David Evans and Associates, Inc. (DEA). Headquartered in Portland, Oregon, DEA is a multidiscipline consulting firm with 20 offices across the western United States. Frank has been with DEA for more than ten years, specializing in public sector and federal client marketing and business development. He works with a variety of client managers; coaching and training staff to understand client needs and solve problems. He regularly works with client managers to strategically build relationships. He has recently completed an exhaustive update and roll-out of an internal business development training program for all DEA staff. He brings almost 20 years of proposal development experience coupled with more than ten years of client relationship management to his team. Frank has served as the SMPS Oregon chapter president; an SMPS Foundation trustee and president; on the SMPS National Board as the Chapter Delegate and currently serves as the National President-elect. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).

  Wednesday, October 27, 2010

  10:00 a.m. to 1:30 p.m.

               10:00 a.m.           Registration/Coffee/Networking (SMPS Members Only)

               10:30 a.m.           Presentation: “Hey Mr. CEO, got five?” (SMPS Members Only)

               11:30 a.m.           Registration/Lunch/Networking

12:00 p.m.           Presentation: The Many Hats of Marketing

1:30 p.m.             Program Concludes


$35 SMPS Members (membership # required for each member)

$45 AIA Members (1.5 AIA CES; membership # required for each member)

$55 Non-Members

$65 Late Registration (after October 25 or walk-ins) 

Registration Deadline: October 25, 2010, 5:00 PM

Location: Plaza Club - Coronet Room, 20th Floor | 900 Fort Street Mall

Parking: Enter Pioneer Plaza Parking Garage off Merchant Street (Parking will be $6 for 2 hours with validation).  Pay for validation at registration desk on the day of the event - cash/check only for validation.  $2.75 each for 1/2 hour thereafter payable to the booth attendant. Parking is also available at Harbor Court Municipal Parking.

Copyright Notice: Presentations at all SMPS Hawaii events are subject to US and International copyright laws. Unauthorized videotaping or recording of SMPS Hawaii events is prohibited.

For More Information: Contact Lee Hopkinson at




Have questions about SMPS Hawaii October 27 Lunch Program - The Many Hats of Marketing? Contact SMPS Hawaii Chapter

When & Where

Plaza Club
900 Fort Street Mall
Crown Room, 20th Floor
Honolulu, 96813

Wednesday, October 27, 2010 from 10:00 AM to 1:30 PM (HST)

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SMPS Hawaii Chapter

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities.  The mission of SMPS is to advocate for, educate, and connect leaders in the building industry.  Today, SMPS represents a dynamic network of 6,900+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.  The society and its 55 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News Record Top 500 Design Firms and Top 400 Contractors.
SMPS offers many benefits and services for its members such as a national marketing and management conference, national seminars and workshops, awards programs, publications, and educational resources to highlight the latest trends and best practices in marketing and business development in the design and construction industries.  

Learn More About SMPS

If you have any questions pertaining to SMPS, membership, or if we can be of any assistance, please visit our web site at

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