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SMPS Hawaii January 25, 2012 Lunch & Learn, The Importance of Your Brand: What You Need to Know

SMPS Hawaii Chapter

Wednesday, January 25, 2012 from 12:00 PM to 1:00 PM (HST)

Honolulu, HI

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SMPS Member (FREE!) Ended $0.00 $0.00
Non Member ($25) Ended $25.00 $0.00

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Event Details

1/13/12 Update: Due to the overwhelming response for this Lunch & Learn, we’ve changed the venue and have reopened registration. There are only a few seats left, so register today and don’t miss out on this great presentation!

SMPS Hawaii Chapter
January 25
Lunch & Learn
 The Importance of Your Brand:
What You Need to Know

While many think that their logo is their brand, it is just one representation of how your company is perceived. At this lunch-and-learn, industry veteran Howard Wolff will share insights into how to build and strengthen your brand. You will learn:

  • why branding is critical to the success and profitability of professional service firms
  • the single most essential ingredient of successful brands 
  • what questions to ask in conducting a brand assessment
  • how to revitalize your brand from the inside out
  • the eight most costly branding mistakes many firms make and how to avoid them


Join us for a lively, informative, and interactive session that will equip you with implementable ideas for enhancing your brand.


Howard Wolff is the founder of Full-Height Advice, a strategic marketing consulting practice. Previously, he was senior vice president and worldwide director of marketing for WATG, where he built the company's brand to become the world's number one destination design firm.

With degrees in both architecture and communication -- coupled with 30 years of industry expertise -- Howard has guided firms through a strategic process of building their brands to compete successfully on a global scale. 


Wednesday, January 25, 2012 | 12:00 p.m. – 1:00 p.m.



Brown bag lunch. Lunch will not be provided by SMPS Hawaii.



1132 Bishop Street, 7th Floor Conference Room/Lunch Room | Honolulu, Hawaii 96813



No validated parking is available for this event. We recommend parking at Alii Place municipal parking lot (1099 Alakea Street) - $0.75 per half hour up to 2 hours; $1.50 per half hour thereafter.



FREE for SMPS members (membership # required for each member)

$25 for non-members



For more information, contact Cheryl Walthall at


Have questions about SMPS Hawaii January 25, 2012 Lunch & Learn, The Importance of Your Brand: What You Need to Know? Contact SMPS Hawaii Chapter

When & Where

7th Floor Conference Room / Lunch Room
1132 Bishop Street
Honolulu, HI 96813

Wednesday, January 25, 2012 from 12:00 PM to 1:00 PM (HST)

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SMPS Hawaii Chapter

The Society for Marketing Professional Services (SMPS) was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities.  The mission of SMPS is to advocate for, educate, and connect leaders in the building industry.  Today, SMPS represents a dynamic network of 6,900+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.  The society and its 55 chapters benefit from the support of 3,250 design and building firms, encompassing 80% of the Engineering News Record Top 500 Design Firms and Top 400 Contractors.
SMPS offers many benefits and services for its members such as a national marketing and management conference, national seminars and workshops, awards programs, publications, and educational resources to highlight the latest trends and best practices in marketing and business development in the design and construction industries.  

Learn More About SMPS

If you have any questions pertaining to SMPS, membership, or if we can be of any assistance, please visit our web site at

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