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SME Innovation MasterClass

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The SME Innovation MasterClass covers four (4) key areas that every SME must master in order to be successful at innovation, and generate successful new products that help drive revenue and earnings growth. The class covers the following topics:

Management Model – Setting the Stage for Success

The traditional management model

Management model “2.0” – an alternative model

The management model as a competitive advantage

Business Models and Strategy – The “Why"

The Business Model Canvas

The Value Proposition Canvas

Competitive strategy

Industry and market segmentation

Front-End Processes – The “What"

Project portfolio management

Defining new products

Execution – The “How"

Phase gate development process

Understanding and managing project risk

Choosing the right project management tool

Team structure and team dynamics

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