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SME CEO Forum 2020: Customer Experience

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Pullman Kuala Lumpur Bangsar

1 Jalan Pantai Baharu

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur 59200

Malaysia

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Event description
SME CEO Forum brings line up of experts and key opinion leaders to share their experiences and knowledge with the attendees.

About this Event

Customer Experience (CX) has become a top priority of many businesses, big or small. Amidst increased market competition, expectation and scrutiny from customers, business executives are actively reviewing effective CX strategies to ensure they stay relevant, engaging and front-of-mind.

In commerce, customer experience is the product of an interaction between an organisation and a customer over the duration of their relationship. Customer Experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical and spiritual. Customers respond diversely to direct and indirect contact with a company.

Customer Experience encompasses every aspect of a company’s offering – the quality of customer care, but also advertising, packaging, product and service feature. Customer Experience is created by the contribution of not only by customers value but also by the contribution of the company providing the experience.

This year, SME CEO Forum return for the 10th year as a gathering of thought leaders and business owners. First organised in 2010, the SME CEO Forum brings together CEOs and owners from some of the region’s best performing SMEs to hear and share thoughts with top practitioners on best industry practices and burning issues of the day.

The benefits of delivering a great CX include:

- Increased customer loyalty

- Increased customer satisfaction

- Better word-of-mouth marketing, positive reviews, and recommendations

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Date and Time

Location

Pullman Kuala Lumpur Bangsar

1 Jalan Pantai Baharu

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur 59200

Malaysia

View Map

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