SMCSFO & DemandCon: Can Social Media ROI Equal Sales?
Monday, April 15, 2013 from 7:00 PM to 9:00 PM (PDT)
San Francisco, CA
Update* Prior to the panel, we encourage you to attend DemandCon's Networking Reception in the Exhibit Hall with free drinks from 5:30pm-7pm. Stop by the conference registration desk to be sure to pick up your drink tickets.
The panel will begin at 7pm in the Golden Gate C1 room.
Can Social Media ROI Equal Sales?
- Their view of the modern day sales funnel, and key points in the sales cycle where social media has replaced traditional strategies.
- Using social media tools to more effectively communicate with prospects and customers where, how and when they want (and need) it.
- Active listening tools, tips and tricks.
- Setting up campaigns to track the impact of social selling activities, and follow leads through to sales deals.
- Share examples that will give you the insight and data to act quickly upon your own efforts!
Adam Metz, Principal, The Social Concept
Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012. Follow Adam: @theMetz
Jason Miller, Social Media Strategist at Marketo
Jason is currently rocking the content and managing the social media strategy at Marketo, which was recently named fastest growing private company of Silicon Valley. Before Marketo he spent one year at Markettools and 10 years in the marketing department at Sony Music Entertainment. When not obsessing with social media, you can find him shooting concert photography, interviewing musicians, and editing The Vinyl District San Francisco. In addition, he is an award winning Karaoke singer, an aspiring amateur comedian, and his Seinfeld trivia knowledge is unsurpassed. Follow Jason: @JasonMillerCA
Koka Sexton, Senior Social Marketing Manager at LinkedIn
Koka Sexton is one of the most recognized social experts in the technology industry. With ten+ years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling, a topic that he promotes through national speaking engagements. Koka's expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers. Follow Koka: @KokaSexton
When & Where
Social Media Club San Francisco
We bring together people and organizations interested in social media together to learn from one another in monthly events. Follow us at http://socialmediaclub.org/chapter/san-francisco-ca and http://twitter.com/smcsfo