SMCKC March 2013 Pro Lunch: Building the Confluence of Channels with Duct Tape Marketing
Thursday, March 14, 2013 from 11:15 AM to 1:00 PM (CDT)
Kansas City, MO
Join the Social Media Club of Kansas City (#SMCKC) on March 14 to learn from and network with one of our most successful professional members!
Marketers are fond of assigning ROI to the click, ad or email that converts while undervaluing the myriad of touches that ultimately lead to every conversion. In this session, best-selling author John Jantsch will discuss how to design channel confluence that integrates content, organic SEO, email, online advertising, social media and analytics to create the ultimate ROI!
A Kansas City native, Jantsch is the founder of Duct Tape Marketing. Described as "the World's Most Practical Small Business Expert," Jantsch is a marketing consultant, speaker, and the author of three books: Duct Tape Marketing, The Referral Engine, and most recently, The Commitment Engine.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.
He is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
His practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.
Come to Lidia's on March 14 and learn how to make social work with your company's entire marketing mix!
THE FINE PRINT: This luncheon is offered at a discounted rate of $25 to SMCKC members who are part of the Pro Membership Program launched in 2012 as part of the SMC National membership program. To upgrade your free ("open") SMCKC membership, click here. Or, you may purchase a ticket through Eventbrite at the $125 level to get both lunch and a full year's membership.
If you are an SMCKC open/free member, you must pay at the $35 level or purchase a pro membership.
Lunch admission includes salad, drink, entree, coffee, desert, and gratuity. Vegetarian option available.
11:15-11:30 - Arrive, check in
11:30-12:00 - Lunch, networking
12:00-1:00 - Presentation
All ticket sales will end at 12 p.m. on Monday, March 11, 2013.