SMCKC July Breakfast: JC Penney's Social Story - #jcpListens
Friday, July 12, 2013 from 7:30 AM to 9:00 AM (CDT)
Kansas City, MO
Few companies in recent history have faced down the challenges of customer outreach and advocacy in social media like retail giant JC Penney.
Following a brand overhaul that led to the departure its CEO earlier this year, JC Penney launched the hashtag #jcpListens to reconnect with customers it may have lost amid the turmoil.
Join the Social Media Club of Kansas City on July 12, 2013, at Think Big Partners, for a very special second Friday breakfast featuring Sean Ryan, JC Penney's Director of Social and Mobile Marketing.
Sean will discuss:
- Starting over, all over again: How he has approached rebranding from a social media perspective and reinventing their social presences
- Rethinking the agency relationship and the role of social media inside the organization: insights on building a team from the ground up on the marketing side, but also working across the organization in other areas to ensure wide ownership of social
- Managing the madness: the birth of #jcpListens
It's not every day @SMCKC gets to interface with a national brand champion with such a compelling story. Be sure to get tickets to the event early -- this one's likely to sell out faster than the newest line of St. John's Bay cargo capris!
About Sean (@SeanWRyan): Sean was born and raised in the Minneapolis area and studied broadcast journalism at Gonzaga University. He started his TV news reporting career in Spokane, before spending three years in Madison, and a year in Minneapolis. Back in his hometown, Sean moved to a couple of start-up companies managing PR/Comm and Marketing. He joined Target's small social team in 2010, and helped grow their brand presence for 2 years. Currently, Sean is Director of Social and Mobile Marketing at jcpenney, where he has been for a year.
A Note on Admission: SMCKC is working to adjust its breakfast format to deliver maximum value to members while covering costs. The $10 entry price for this breakfast event includes a complimentary continental breakfast buffet with beverages. Let us know what you want from our breakfast in terms of content, food, and cost by emailing us at firstname.lastname@example.org.