Cerner’s social media audience spans many global audiences, from investors and the media to clients and current and prospective associates. A small, internal team of three manages the brand’s presence on social across four main channels – Twitter, Facebook, LinkedIn and YouTube – as well as the company’s Cerner.com blog owned media platform. Senior Manager Dan Smith will discuss Cerner’s strategy for balancing engaging, organic content across all channels to connect with this multi-dimensional audience and the company’s plans to implement a more robust inbound marketing strategy in the near future.
About the Speaker
Dan Smith has more than a decade of experience across multiple B2B and B2C industries providing proactive traditional and social media strategy, internal and external message development, crisis communications and event management. He is a skilled verbal and written communicator focused on increasing value and visibility within organizations and delivering effective communications solutions that advance and protect competitive positioning.