San Francisco, California
London, United Kingdom
Local Social Media: Getting Your Business Seen in Your Community
Level: Beginner - Intermediate
Zone 5, 25 Monroe Street, Albany
Starting a small business comes with many challenges, just one of which is getting your business in front of your potential customors' eyes. But while local recognition is something businesses of all sizes struggle with, marketing in the digital age offers solutions not present even a decade ago. Social media is an attractive destination for businesses looking to get the word out about what they do, and while from the outside, this seems like a simple process, "all you need to do is get on Facebook, and the people will come!" It's actually a lot more complicated, but don't worry, from claiming your custom URLs, to dealing with your first negative review, we've got you covered.
Join us for the third event in our workshop series. We'll be exploring the hot topic of local social media with a panel of marketing experts ready to take you through the potential and potential pitfalls of social media marketing for your local business. A more intimate format, and smaller audience, will allow for a more interactive experience with our panelists, and more networking with other like-minded professionals. Tickets include lunch, and participants should come prepared with questions or issues you're dealing with in day-to-day local social media management. Takeaways include:
- A customizable content calendar
- A knowledge of how to define and report on social media success in your local marketplace
- Tactics on how to cushion the blows from negative online reviews
- Big-brand marketing strategies that apply to local marketplaces
Danika is a knowledge junkie with a penchant for learning new ways to approachinternet marketing. She focuses on reaching local and hyperlocal audiences using a variety of digital marketing solutions, including search engine optimization, social media, and PR. Danika founded Garnish Marketing in 2012, GM provides internet marketing services to restaurants, caterers, and eateries. Services include local search engine optimization, social media management, and customized marketing strategies.
Danika will be talking about review- based social media platforms, review moderation, and leveraging for a successful business.
Pearl is an internet marketing specialist with an eye for brand, whether it's large or small. In her workat Outspoken Media, she manages clients ranging in size from solo practice attorneys to corporate ecommerce clients. She focuses on reaching the right audience for her client through targetted content marketing, local search engine optimization, and brand focused PR outreach.
Pearl will be talking about social media set-up, optimization, and management with an eye towards local communities.