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#SMBMSP - Social Media Case Studies

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The Neu Neu Event Center | Formerly 514 Studios

514 North 3rd Street

Minneapolis, MN 55401

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Social Media Breakfast - MSP: Social Media Case Studies

Another selection of social media case studies.


Case Study #1: How Heineken Tapped Cultural Moments to Make Zero-Alcohol Beer Cool

What does working in a corporate office, being a professional tennis player, and serving as a first responder have in common? They are all professions where you really shouldn't be drinking beer. With alcohol-free Heineken 0.0, Now You Can. From celebrity media tours and national influencers to surprise consumer activations and real-time organic and paid social; integrated creative agency, Fast Horse, leverages relevant moments to strategically amplify Heineken 0.0 in unexpected places.

Presented by:
Cece Porter (@ccprtr), Senior Social Strategist, Fast Horse
Cece collaborates across disciplines, integrating social media into campaigns with strategic, disruptive ideas from planning and content creation to community management and reporting. She’s worked on national brands across a range of industry verticals, including Heineken, Dos Equis, Jack Link’s, Red Baron Pizza, Understood.org, Garden of Life, Hartz Pets, and more.

Eric Husband (@EricHusband), VP, Integrated Creative Director, Fast Horse
Eric leads the development and integration of breakthrough creative platforms at Fast Horse. His work has helped clients earn everything from Cannes Lions to Best of Social at the Webby Awards. He’s worked for an impressive array of brands, including Heineken, Dunkin’, General Mills, Jack Link’s, Cargill, BMW MINI, Caribou Coffee, Aveda, and more.


Case Study #2: Purpose In 2020 — Connecting Brands and Communities

2019 was the year many brands leaned into purpose-driven marketing - to varying degrees of success. Many brands still struggle to connect the message with what matters to online communities. In this session, Allie Arends, Strategy Director at space150, will share learnings and best practices from brands like Nike and 3M, highlighting how to authentically bring together brands and consumers while inspiring a connection.

Presented by:
Allie Arends (@aearends), Associate Director of Social Media, space150
With nine years of experience in digital marketing, Allie creates thumb-stopping digital content strategies designed to drive a measurable impact for brands like Kona Brewing, 3M, and Nike.


Case Study #3: Why Are Video Series the Next Big Thing in Building Brands?

Everyone is either already creating videos for their brand or trying to find ways to start. But, in a world where one-off social media and YouTube videos are the norm, the video series is an emerging way to stand out. In this session, Josh Braaten, CEO of Brandish Insights, will share tips and best practices learned from producing the weekly web series, Marketing Is Broken.

Presented by:
Josh Braaten (@jlbraaten), CEO, Brandish Insights
Josh is the CEO and cofounder of Brandish Insights, a brand measurement company that produces insights that turn fast-growing companies into market leaders. Josh has more than 15 years of experience in digital marketing, brand measurement, and growth strategy and has worked with a wide variety of brands in new and disrupted consumer markets.


Annual and In-Kind Sponsors

SMBMSP Annual and In-Kind Sponsors


Mug photo by Teresa Boardman (stpaulphotos.com)

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The Neu Neu Event Center | Formerly 514 Studios

514 North 3rd Street

Minneapolis, MN 55401

View Map

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No Refunds

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