These days, news travels at the speed of social. But "going viral" isn't always a good thing, especially if it casts a negative light on your organization.
From small businesses to big brands, responses made through social media can make or break a reputation. Join us on Friday, Feb 17th for a panel discussion covering the role of social in crisis communications, including internal processes, monitoring techniques, and tips for building your own crisis response plan.
Casey Hall (@caseyhall_)
Manager, Social Media Business Communications, Thomson Reuters
Casey leads social media for Business Communications at Thomson Reuters. Casey works across the company’s global digital landscape to help deliver consistent and engaging digital experiences for our customers. His current focus is on developing and aligning global best practices for employee and executive social media engagement. Prior to his current role in Communications, Casey lead social media marketing for the Legal business within Thomson Reuters. A “recovering attorney,” Casey lives in the Prospect Park neighborhood of Minneapolis with his genius wife, two sons, and two not-so-clever dogs.
Vice President, Communications, Optum
Molly just began her new role at Optum this week (so more to come on that in the future…). Prior to this move, she spent the last six years at Target where she was most recently Director, Communications with direct responsibility for all crisis communications. In addition she also led communications for business areas including properties and store formats, supply chain, sourcing and corporate social responsibility. Molly has more than 20 years of strategic communications experience and is a proud graduate of Northwestern University in Evanston, Illinois. She lives in St. Paul with her husband and three boys.
Greg Swan (@gregswan)
VP of PR & Brand Innovation, space150
As VP of PR and Emerging Media at space150, Greg helps clients build programs to influence consumer behavior online, create authentic engagement, manage crises, and uncover the “what’s next” in emerging media. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.
Tom Zimmerman (@tzimmm)
Director of Marketing and Communications, GiveMN
Tom Zimmerman is director of marketing and communications at GiveMN, a nonprofit with the mission to ignite generosity and grow giving by linking donors with organizations working to make Minnesota a better place. He oversees all communication with 10,000 nonprofits and schools and more than 300,000 donors, and is project manager for Give to the Max Day, a yearly 24-hour event which has raised more than $150 million for organizations across the state since 2009. Originally from Virginia, Tom earned his bachelor’s degree in broadcast journalism from Lynchburg College and master’s degree in public relations from the University of Georgia. He served as an AmeriCorps VISTA for one year and also worked at the Georgia Center for Nonprofits in Atlanta. Tom currently serves on the board of Young Nonprofit Professionals Network (YNPN) of the Twin Cities.
Jen Jamar (@JenJamar)
Co-organizer, Social Media Breakfast - Minneapolis/St. Paul
Jen is a marketing consultant and compulsive community organizer. In addition to co-organizing the MN Blogger Conference and SMBMSP, she serves as Communications Director for the MN Search Engine Marketing Association (MnSearch).
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