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SMBMSP #95 Social Media Case Studies


Friday, December 16, 2016 from 8:00 AM to 10:00 AM (CST)

SMBMSP #95 Social Media Case Studies

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee Dec 16, 2016 $10.00 $1.24
Student/Jobseeker Dec 16, 2016 Free $0.00

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Event Details

Are you ready to dive into another selection of social media case studies? Join us as representatives from local companies and agencies walk you though the details, share the results, and answer your questions.

Case Study: Be The Match

Presented by: space150

space150 partnered with  Be The Match to reach young guys age 18-24 using emerging digital platforms like Reddit, Snapchat, and Twitch. This was new territory for the brand and allowed space150 to tap into some new, never-before-used ad units on both Reddit and Snapchat, as well as traditional units. In this session, we'll share an overview of our campaign and how we brought these properties together for a good cause.


Alyssa Raiola (@AlyssaRaiola)
Media Planner

Casie Cook (@KaceeMaree)
Senior Strategist

Case Studies: Mission Possible — Delivering a Brand Message through video + social

Presented by: Polaris Industries

At Polaris Industries, our riders are our lifeblood. They can smell content that is not authentic from a mile away, so it is crucial to get the subject matter, tone and manner just right. Social Media experts Jamie Kvamme, Scott Spiridigliozzi and Calley Carbonneau, alongside Video/Photo Production experts David Shelleny and Erik Fleishhacker, will share three case studies from this year where collaboration with in-house and external content production resources helped create content that drove results.


David Shelleny (@dshelleny)
Interactive Studio Supervisor
David Shelleny is a creative producer, photographer and filmmaker with Polaris Industries. David uses storytelling via content production to influence the aspirations and purchasing decisions of Polaris customers. He supervises the Polaris Studio, an in-house content production team that supports all Polaris brands including Polaris Snowmobiles, Off Road Vehicles, GEM, Indian Motorcycle and Victory Motorcycles. David has a Bachelor of Arts Degree in Film Scoring from Berklee College of Music. He lives in Apple Valley, Minnesota with his wife Wendy, and their two children Willem and Anne.
Erik Fleischhacker (@erik_fleischhacker)
Interactive Content, Lead Specialist
With decades of experience in powersports, matched with his professional photography and videography background, Erik is well suited in his current role as Interactive Content Specialist for Polaris Industries. In his role, he has been responsible for developing and executing creative and innovative interactive, commercial, and social media marketing content.  From Indian Motorcycle to Polaris Snowmobiles, Erik has delivered content that has gained impressions in the millions.
Jamie Kvamme (@jamiekvamme)
Social Media & Content Supervisor
Jamie has a strong history working in digital communications with an emphasis on social strategy, social content and copywriting. As the supervisor of social media and content at Polaris Industries, Jamie spends her days driving strategy for both organic and paid social, crafting messaging, and driving awareness for some of the most recognized brands in powersports. She works with brands like Indian Motorcycle and Polaris Slingshot to tell consumer stories and drive engagement with the online community of riders.

Calley Carbonneau (@calleycarb)
Social Media Specialist
Calley knows social like the back of her hand. She’s well-versed in creating social strategy and integrating with all facets of digital. She works on cool brands like Polaris Snowmobiles and Victory Motorcycles and consistently engages over 1 million riders every month. As a outdoor enthusiast, she’s the perfect fit for working at a place like Polaris.

Scott Spiridigliozzi (@liozzi)
Sr. Social Media Specialist
Scott’s experience includes power sports brands, professional sports teams, television entertainment, CPG brands and more both on the client and agency side. He has led efforts in social media from strategy, content and execution all the way through to customer service and analytics for over 8 years. His current work at Polaris includes the off-road vehicle brands like Polaris RZR, RANGER, Sportsman, GENERAL and ACE.

Annual & In-Kind Sponsors

Have questions about SMBMSP #95 Social Media Case Studies? Contact SMBMSP

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When & Where

514 Studios
514 North 3rd Street
Minneapolis, MN 55401

Friday, December 16, 2016 from 8:00 AM to 10:00 AM (CST)

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So what is a "Social Media Breakfast"? It's where folks get together to talk about using social media and social networking tools in their business or careers. It's about networking, it's about learning, and mostly it's about people.

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