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SMBMSP #54: Social Media Marketing

SMBMSP

Friday, March 29, 2013 from 8:00 AM to 10:00 AM (CDT)

Saint Paul, MN

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Event Details

Social media marketing is constantly evolving and staying on top of new developments can be challenging. Join us for a lively discussion with our expert panel as they tackle advertising, measurement, content marketing, trends and your questions. 

 

Panel

Lisa GrimmLisa Grimm 
Director, PR and Emerging Media at space150
Lisa (@lulugrimm) has a strong background in integrated marketing communications with emphasis on public relations, branding social media ad digital marketing. She has diverse experience working across organizations to develop and implement purpose-driven strategic communications strategies that bridge the traditional and digital media divide. As director of PR and emerging media at space150, Lisa's time is devoted to building space150's PR and social media practice, developing and executing interactive marketing strategies for clients. 

Prior to joining space150, Lisa was senior manager of social strategy for Imagination, embedded at General Mills leading social presence, strategy development and brand/product integration for Betty Crocker, Live Better America and Tablespoon. Prior, she served as digital brand manager for Mall of America where she developed and implemented its first-ever social media strategy, overhauled the Mall of America blog, focused on digital innovation and the integration of earned, owned and paid media to drive sales and traffic.

 

Jen KaneJennifer Kane 
Principal, Kane Consulting
Jen (@JenKaneCo) is a communications strategist with more than 15 years of experience working with B2B and B2C companies. She is a two time IABC Bronze Quill award-winner for her strategic planning and specializes in integrating traditional marketing and communications approaches with digital tools and technologies.

Jennifer is part of the author community at Steamfeed and She Owns It and has been a frequent guest on the Next Stage Business Radio Network. She has guest blogged for BlogWorld and Mark Schaefer’s blog, {GROW} and been syndicated on BlogHer. Her expertise in social media has been featured in Minnesota Business, Twin Cities Business, WCCO, Metro Magazine, The Line, Finance and Commerce and Minnesota Meetings and Events. She was chosen as one of the Top 10 Twin Cities Social Media Titans in 2009.

 

Arik HansonArik Hanson 
Principal, ACH Communications
Arik (@arikhanson) is the principal of ACH Communications, a digital communications firm focused on fostering meaningful online interactions, driving digital relevance and building measurable growth through social channels. Arik’s client list includes Fortune 500 and well-known brands like Select Comfort, General Mills, Walgreens and the Mall of America and local, homegrown brands like Starkey, Allina Health, Feed My Starving Children and UCare. Arik's blog, Communications Conversations (www.arikhanson.com), has received numerous industry accolades including being named “Required Reading” by PRWeek and one of “The Top 25 Blogs to Follow” by PRWeb.

With more than 17 years of experience in marketing, communications and PR, Arik has played a lead role in many digital projects and online initiatives–both locally and nationally–over the last few years, including: Founding Help a PR Pro Out (HAPPO) and the first-ever Minnesota Blogger Conference and organizing the Social Media Business Summit at BlogWorld in Las Vegas each year. Arik's also a regular contributor to the Ragan.com, Social Media Examiner, PR Daily and MinnPost and has been interviewed on the topics of social media and PR by media outlets like FOX-9 TV, Minnesota Business, Twin Cities Business and Minnesota Public Radio.

 

Moderator

Mykl RoventineMykl Roventine
 
SMBMSP Director
In addition to his work with SMBMSP, Mykl (@myklroventine) is an independant web designer, WordPress developer, and social media strategist. He frequently speaks about social media, WordPress, and typography. He co-founded and coordinates the activities of Ignite Minneapolis and UnSummit, and runs the local chapter of TechKaraoke Minneapolis. He has a special passion for the social web and its power to educate and inspire.

 

Event Sponsors

tpt

 

Stanley's Bar Room


Annual Sponsors

 

 

Concordia University

 

514 Studios
CoCo

 

Have questions about SMBMSP #54: Social Media Marketing? Contact SMBMSP
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When & Where



Twin Cities Public Television (tpt)
172 East 4th Street
Saint Paul, MN 55102

Friday, March 29, 2013 from 8:00 AM to 10:00 AM (CDT)


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Organizer

SMBMSP

So what is a "Social Media Breakfast"? It's where folks get together to talk about using social media and social networking tools in their business or careers. It's about networking, it's about learning, and mostly it's about people.

Visit us at smbmsp.org or follow us on Twitter

  Contact the Organizer

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