There are a lot of businesses and organizations that don't have a person or a staff that specializes in marketing. So tasks that might normally be the job of a marketer–social media, blogging, experimenting with AdWords, creating website content–end up falling to someone else. Anyone else.
In a startup it's often a developer or founder. In a small business it's often the owner or manager. For independent consultants and solo-preneurs, well, then there's only one person it could be.
At [meta]marketer we see this all the time and you already know what the outcome is: marketing tasks are chaotic, they're crammed in around everything else you need to do, and there isn't a solid strategy or plan in place to handle the work.
We can't wave a wand and get you the budget to hire someone, but we can help you tackle the marketing tasks you're responsible for as smartly as possible.
What We're Going to Do
The goal of the seminar is to equip you to spend your marketing time smartly. To do this, we'll walk you through:
- A marketing framework to help you organize your work
- Devising a unifying strategy that fits your size and needs
- Building a plan to execute your strategy efficiently
For each of those topics we'll start with some presentation and explanation, then dive into some examples. After that, we'll all roll up our sleeves and start working out how to apply this to your specific situation and tasks.
This is an overview seminar so there isn't time to make you an expert on every channel, but we will get you rolling so you can apply your smarter marketing in any channel. We'll touch on many of them, and during the practical exercises we can work with you in more detail on the channels that are the most important to you. We'll spend the most time on (in no particular order):
- Social Media
- Paid Search
- Organic Search
- Email Marketing
- Your Website
We'll also discuss supporting technology and processes, so it will help you know something of your:
- Web Analytics
- Acquisition Model (are you generating leads, signing up free trials, making direct sales, etc.)
- KPIs (i.e. Key Performance Indicators: the numbers or metrics that you need to report)
- Expected Reporting Needs (frequency, depth, etc.)
Who Should Attend?
If your job isn't "marketing", but you've been made responsible for marketing tasks because they've been assigned to you, or because no one else will do it, or because you're a business of one, then you'll benefit from the direction and structure we provide. It's also a good introduction for brand-new marketers just getting started (interns, for example). The kinds of people we've worked with in the past include:
- Business Owners
- Startup Employees and Founders
- Department Managers
- Independent Consultants
|7:30 AM||Networking, Coffee, and Snacks|
|8:00 AM||Nailing the Basics|
|9:00 AM||Nailing a Strategy|
|10:00 AM||Nailing a Plan|
|11:30 AM||Q&A, Discussion|
When & Where
[meta]marketer is all about marketing effectiveness & insights. We help businesses market smarter by using data, technology, & good sense to understand, convert, & delight their customers.