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Smart Marketing

First Ascent and Enterprise Support Alliance

Tuesday, 29 October 2019 at 10:00 - Wednesday, 30 October 2019 at 16:00 (GMT)

Smart Marketing

Registration Information

Type End Quantity
Smart Marketing 28 Oct 2019 Free  

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Event Details

This interactive workshop covers Digital Marketing, Market Research, Branding, PR and Communication, the customer journey and other key marketing tools and techniques.

You will be working on useful content for your own business throughout.

The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided. You do not need to attend both days, but we recommend that you do. Please select your attendance days when you register.

Testimonials for our workshops

"Helpful, engaging, personalised and inspiring."

"An informative and extremly valuable experience"

Who should attend?

  • Established businesses based in the Essex Local Authority area.

Workshop Content: Day 1

Key Marketing Tools and Techniques 

  • Key Marketing Principles.
  • Defining your target customers and market
  • The importance of market research & types of research.
  • The importance of knowing your brand
  • The 7 P’s of a marketing strategy and plan, and the essentials of each “P”.
  • An introduction to Marketing Communication tools and techniques

Workshop Content: Day 2

Creating an Effective Marketing Plan

  • Practical examples of how to apply marketing communication tools to increase sales
  • Advertising – how to write a creative brief
  • PR – how to write a press release
  • Direct Marketing – how to craft a cold email
  • Sales Promotion – how to create an introductory offer
  • Website tips/Google Adwords tips
  • Summarising the learning and activities into STOP, START, CONTINUE

General Information

This workshop is being run by First Ascent Ltd and Enterprise Support Alliance Ltd on behalf of the South East Business Boost programme and is free of charge to eligible businesses and individuals.

Whilst this workshop would normally cost £2,000 it is fully funded for eligible businesses.

If you are unable to attend both days, or would like to attend one day only, please contact us and we can arrange this for you.  

ERDF logoSEBB logo

The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-20. It is a partnership between Southend-on-Sea Borough Council, Essex County Council, Kent County Council, East Sussex County Council and Thurrock Council.

For details of how we collect and process your personal data please read our privacy policy -

Do you have questions about Smart Marketing? Contact First Ascent and Enterprise Support Alliance

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When & Where

Shenfield Parish Hall
60 Hutton Road
CM15 8LB Shenfield
United Kingdom

Tuesday, 29 October 2019 at 10:00 - Wednesday, 30 October 2019 at 16:00 (GMT)

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