Learn how to promote your small business online
Today ALL businesses, even small businesses, need to have an online marketing presence and strategy. Companies that do not know how to reach and engage with people online are getting left behind.
Attend this one-day "in-person" seminar made up of 2 three-hour class sessions (monring and afternoon with lunch break) focused on teaching you what you need to know to get found and grow your business via the web!
- Social Media
- Online Video
- Facebook Marketing
- Business Blogging
- Search Engine Optimization
- Online Advertising
Morning Session with Joanne Westwood of Westwood Virtual Associates
9:00 AM - noon
Why blogging is an important part of your overall Internet presence strategy
What blogging platform is the most universal and why
How to use Categories and Tags to organize your library of articles.
How to create an editorial calendar
Cost effective ways of starting a video marketing strategy
Where to store videos on the internet
How to share videos on blogs, facebook and other outlets
Why Facebook is an essential part of todays internet marketing strategy
The difference between a profile, page and group
How to create a Facebook Page
How to use Facebook that is different from traditional marketing
How to choose an email blast service
Why email is still a powerful marketing tool
How to develop your email marketing strategy and integrate into your overall internet marketing strategy
Afternoon Session with Rob Bunting of Cincinnati I-marketing Group
1:00 PM - 4:00 PM
Marketing elements of an effective website
Getting people to take action on your site
Persuasive web writing
Landing page design
Search Engine & Social Media Optimization
How search engines work, understanding the indexing process
Elements of good SEO for websites and social media accounts
Online SEO resources and tools you can use to track & improve your results
Getting free business listings in Google, Yahoo and Bing
Definitions of common online advertising terms
Online advertising pricing models (CPC, CPM, CPA, sponsorships)
Overview of online advertising options (search, banners, email, social media)
How to set campaign goals and ad budgets
How to create and set-up a Google Analytics account
Understanding Google Analytics terms and data
Setting up goals and custom reports
Avoiding common mistakes and problems
Price: $149 for either three-hour session or only $249 for BOTH sessions!
Secure registration here on Eventbrite
Class size will be capped at 20 to ensure everyone receives personalized attention and has plenty of opportunties to ask questions.
If you have questions about these sessions, please call the presenters Joanne Westwood at 513-317-3049 or Rob Bunting at 513-549-3882.