Small Business Marketing 101: Establishing Your Brand

Small Business Marketing 101: Establishing Your Brand

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City of Austin Small Business Division

5202 East Ben White Boulevard, suite 400

Austin, TX 78741

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This 3-hour session will cover the basics and provide practical, low-cost strategies to increase awareness, drive leads and boost revenue.

About this event

You know that marketing is one of the keys to success. But you don’t think you have the money or the time to create an effective marketing plan. This three-hour virtual class will cover the basics (what exactly is marketing—and what isn’t) and provide you with practical, low-cost strategies to increase awareness, drive leads, and boost your revenue.

The session will provide you with tools for creating your own marketing materials, identifying and communicating with your target market, and positioning your business as the right choice to customers. Don’t worry if buzzy marketing words aren’t your thing—this will be practical advice, easy to understand and implement. There will be plenty of time for Q&A, and a workbook to use as you go through the class.

All participants will leave with a toolkit of resources, including templates, worksheets, and helpful links.

Small business owners are encouraged to send key employees if they are unable to attend themselves.

What To Expect:

This is a virtual class using Zoom meetings. Participants will be able to speak and interact with the instructor and others, as if in a live, in-person session. There will be ample time for Q&A at the end, but we also have plenty of group discussions planned during the session as well. There will be two ten-minute breaks to allow for checking your email, grabbing a cup of coffee, etc.

Course Materials:

  • All participants will receive a follow-along workbook to take notes, follow instructions, and complete exercises during the session.
  • Presentation slides and exercises will be provided to all participants.
  • Participants will also get a free toolkit - a collection of templates, forms, worksheets, and other resources that will be made available at the end of the class.

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.

Who Should Attend?

  • Small business owners
  • Startup founders
  • Freelancers, writers, and consultants
  • Marketing, PR, Content Providers
  • Both new and established businesses are welcome
  • Creatives
  • Non-profits

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