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Los Angeles Chamber of Commerce

350 S Bixel St

Los Angeles, CA 90017

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Small Business Growth Workshop - August 11, 2017 - Los Angeles, CA

Welcome to the Workshop Where Your Business Growth is the Focus!

Whether you’ve been in business for 10 years or 10 minutes, the SMALL BUSINESS GROWTH WORKSHOP will give you the new strategies and tools you need to maximize your business growth. You’ll be amazed by the amount of practical content and hands-on planning packed into this convenient half-day format.

Includes a FREE Networking Lunch after the Workshop!


Small Business Growth Workshop - August 11, 2017 - Los Angeles, CA


4 Small Business Marketing Expert Instructors!

Linda Rosenberg

  • Identify your key competitors and how they position themselves

  • Pinpoint what about your product, service, or mode of delivery makes you unique

  • Determine who your target market is and how to speak their language

  • Develop your top three brand promises to be integrated into your strategy

  • Ensure your physical branding (logo, tagline, etc.) support your overall brand voice



Jeff Johnson

  • Identify where and how to reach your target market best

  • Create messaging that speaks to your market’s true needs in new and different ways

  • Take an inventory of your current marketing strategy to identify what works and what doesn’t

  • Determine the most effective online and offline channels to utilize in your new strategy

  • Develop specific marketing collateral and tools that work together to support your brand




Debbie Miller

  • Pinpoint individuals and groups to become advocates for your brand (online & offline)

  • Decide where to build your community of advocates (what social channels & live events do you need to have a strong presence in)

  • Build a strong prospect and customer retention strategy utilizing social media

  • Create effective promotions and programs for brand advocates to support when interacting on social media

  • Develop an overarching strategy to keep customers organically building a community around your brand



Louis Tanguay

  • Identify your short term and long term goals for your brand and business

  • Calculate your Customer Lifetime Value (CLV) and develop ways to increase it

  • Create a marketing budget and spending plan to carry out your goals more efficiently

  • Develop key metrics to consistently measure the health and growth of your business

  • Define success for yourself, your brand, and your business


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Date and Time

Location

Los Angeles Chamber of Commerce

350 S Bixel St

Los Angeles, CA 90017

View Map

Refund Policy

No Refunds

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