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SLCSEM: DATA ANALYTICS & FACEBOOK REMARKETING - JUNE 20, 2018

SLCSEM.org

Wednesday, June 20, 2018 from 6:00 PM to 9:00 PM (MDT)

SLCSEM: DATA ANALYTICS & FACEBOOK REMARKETING - JUNE...

Ticket Information

Ticket Type Sales End Price Fee Quantity
SLC|SEM Individual Members
SLC|SEM Individual & Student Memberships - NOT TRANSFERABLE.
1d 12h Free $0.00
SLC|SEM Corporate Members
If you are a PAID corporate member, you can reserve these tickets. May register up to 3 seats at once, BUT PLEASE DO NOT USE SAME NAME for each ticket. Include individual attendees' full names.
1d 12h Free $0.00
Non-Member Tickets
If you are not a current member of SLC|SEM, this ticket is for you. Also, you can learn more about purchasing a membership here: http://www.slcsem.org/membership/
1d 12h 30m $20.00 $3.16
Utah AMA Member
If you are a member of the Utah AMA, hooray. We have announced a great partnership, and you are invited to this event at no charge!
1d 12h 30m Free $0.00

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Event Details

June 2018 Event

SLCSEM.org Presents: Data Analytics & Facebook Remarketing - June 20, 2018 

For our June event, we have lined up two AMAZING presenters that you do not want to miss!

Sam

SAM FONOIMOANA

The Marketing Data Analytics Stack

Most marketers today live in a variety of tools. Go to Google Analytics to check impressions and visits, go to Marketo to check campaigns, then go to each ad platform to see cost data, then finally head over to Salesforce to see your sales data. Many sources of information, yet you see only 1 dimension at a time … to your disadvantage. This presentation talks about how to get all your data in 1 place, tying it together properly, and then being able to visualize multiple data points for truly powerful reporting.

 

 

By the end of this presentation you should know:

 

  1. Which data to pass to which system to assure proper reporting

  2. What is a database and why is it useful?

  3. Which tools you can use to build visualizations and reporting on top of your database

 

ABOUT SAM

Sam loves all things data and has spent his career helping marketing teams tie their efforts to revenue. He has helped companies such as Adobe, DOMO, Workfront and Franklin Sports to gather their marketing data and to create powerful optimization tools from this data. Sam founded Stoke Analytics and his company continues this focus. Sam received his MBA in Finance from BYU’s Marriott School of Management. Sam also helps the community by teaching marketing analytics at BYU-Hawaii. Sam and his family live in beautiful Laie, Hawaii.

 

CONNECT WITH SAM

LinkedIn

Twitter

http://stokepulse.com/

https://fahui.io


Mercer

CHRIS "MERCER" MERCER

Using Google Tag Manager for Advanced 'Behavioral Based' Remarketing on Facebook

Facebook offers an almost unlimited source of traffic, but with CPMs on the rise, it's more important than ever to make sure you have the right message, in front of the right people, at the right time.  Fortunately, a few surprisingly simple tricks using Google Tag Manager can help make this a reality.

 

TAKEAWAYS:

  • Using "Behavior Maps" to generate the "right message"

  • Advanced targeting on Facebook to make sure you have the "right people"

  • Tracking "Engagement Behaviors" to trigger the "right time"

 

ABOUT CHRIS:

Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought-after measurement marketing expert. For the past 5 years, Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), pulling actionable insights from what’s being measured, forecasting and optimizing future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience.

He can be found speaking at conferences and events, such as Traffic & Conversion, Conversion Conference, Social Media Marketing World, Content Jam, Digital Elite Camp, Baby Bathwater Institute, and others.


CONNECT WITH CHRIS:

LINKEDIN


So, be sure to join us on Wednesday, June 20th at 6:00 PM.

Q&A to follow featuring the presenters

Who Should Attend?:

  • Professional Internet Marketers
  • Savvy Sales Professionals
  • Marketing Directors, Managers, CMO's
  • PR and Communications Professionals
  • Business Owners
  • Anyone who wants to learn how to take digital marketing to the next level, and generate revenue for your business!  

WHAT:

  • Actionable tips & tactics Professional networking event
  • Some tasty food

WHEN:

 Wednesday, June 20th, 6pm

  • 6pm - 7pm: Check-in, networking, food & refreshments served.
  • 7pm-8:30pm: Presentations by guest speaker(s)
  • 8:30-9pm:Q&A and wrap up.

 WHERE:

Lucid Software

10355 S Jordan Gateway #150

South Jordan, UT 84095

 

COST & RSVP DETAILS
Free for all SLC|SEM members. $20 for general public/non-members.

Note: Must arrive and be checked in prior to 7pm.

Seating is limited, and attendees must RSVP in advance for admission. 

If you are not a member of SLCSEM, we encourage you to join, and attend the event. 

*Ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.
The SLC|SEM Board Email: Info@slcsem.org 
Tweet: @SLCSEM / #SLCSEM

Have questions about SLCSEM: DATA ANALYTICS & FACEBOOK REMARKETING - JUNE 20, 2018? Contact SLCSEM.org

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When & Where


Lucid Software
10355 S Jordan Gateway
#150
South Jordan, UT 84095

Wednesday, June 20, 2018 from 6:00 PM to 9:00 PM (MDT)


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