Finding the Magic in the ITSM Industry Analysts' Reports
Almost every ITSM tool-buyer will look at an industry analyst report before they make a selection, since the reports offer important insight into sales and marketing momentum and provide useful feedback on how well a certain product performs.
However, very few IT organizations delve beneath the surface to understand exactly how these analyses are conducted and what the placement, size, and color of the dots actually mean. By understanding these specifics, organizations can make more informed decisions on future purchases, thereby minimizing the chance of losing time, energy, and money due to bad investments.
In this interactive session, former industry analyst Jarod Greene will break down ITSM industry analyst reports including myth-bust commonly held beliefs.
Jarod Greene | VP of Product Marketing
Jarod Greene is the Vice President of Product Marketing at Cherwell Software. Jarod has over 10 years of of IT industry experience. Prior to his role at Cherwell, Jarod was a Research Director at Gartner, where he was responsible for coverage of ITSM processes, organizational structures and enabling ITSM technologies. Jarod has a Bachelor of Arts in Sociology from Trinity College and a Masters of Business Administration from the University of Georgia.
PS - immediately following the conclusion of our meeting, we're hosting a happy hour event at Coppertail brewery in Ybor City. Your first round or two is on us!