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SITEC Digital Marketing Advanced Course 3: Content Marketing
SITEC BRINGS YOU THE ULTIMATE DIGITAL MARKETING ADVANCED COURSE THIS 2020!
When and where
Date and time
Location
SDCC, i-City E-28-1, Jalan Multimedia 7/AG City Park, i-City Shah Alam, Selangor 40000 Malaysia
Map and directions
How to get there
Refund Policy
About this event
2020 SITEC Digital Marketing Advanced Course 3: Content Marketing
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Topic: Content Marketing For Success
Day 1
- Defining content & content marketing
- Win customers with content marketing
- Content is more than copy-writing, blog & a post!
- Defining content marketing
- History of content marketing
- Goals for content marketing
- What makes successful content marketing?
- Growing a niche content audience
- Defining a unique brand viewpoint
- Delivering content experiences
- Developing a winning content marketing strategy
- Gaining clarity on your values and positioning
- Your brand and value positioning
- Understanding your values proposition
- Selecting your audience
- Conducting competitive analysis
- Defining your unique right to win
- Set strategic goals
- Choosing the right topics
- Creating unique content
- Finding relevant topic ideas
- Organizing topics into categories
- Tips for successful storytelling
- Crafting engaging messaging
- Selecting the right type of content
- Innovating with content
- Conveying purpose & thought leadership with content
- Publishing content
- Invest in a smart mix of channels
- Content marketing best practices
- Publishing best practices
- Measuring content
Day 2
- Create & source effective content
- Mapping content to your customer journey
- Choosing content marketing format and channels
- Making content effective
- Grow your content operations
- Setting up a content calendar
- Defining a content process
- Clarifying roles & responsibilities
- Best practices
- Understanding content performance
- Interacting with customers
- Building and maintaining a community
- Providing social first customer service
- The secret formula to building your online community
- Content marketing opportunities
- Winning in content marketing & conclusion
- Experimenting beyond best practices
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Advanced Course 3 Details:
- Organiser: SITEC
- Support: Invest Selangor & PopCon
- Date: 29, 30th September 2020 (2 days)
- Time: 9:00AM - 4:00PM
- Admission Fee: Normal Price - RM199
- Language: English
- Venue: SDCC (Selangor Digital Creative Centre)
- Address: E-28-1, Jalan Multimedia 7/AG, City Park, i-City, 40000 Shah Alam, Selangor. (Map)
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Coach Profile:
Nina Sharil Khan, Founder & CEO, PopCon
- Nina Sharil Khan is the Founder & CEO of PopCon, International Speaker & Host of the #JustLanggar PopCast live show. Nina is also Marketing in Asia’s Top 100 Inspirational LinkedIn Icons for both 2019 & 2020.
- Her journey in entertainment began as an Actor, TV Host and Film & TV producer. Realising that disruption was happening in social media, the rebel in her founded PopCon in 2018, as a creator community and platform to connect creative talents & businesses.
- Within just a year of its operations, PopCon launched the world’s first ever Business Influencer conference, the CxOCON. Today, PopCon has evolved into a full-fledged Marketing Agency and Academy, working directly with TikTok, Twitter and LinkedIn and dedicated to developing and nurturing Southeast Asia’s Business Influencers.
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Course Objectives:
By the end of the program, participants should be able to:
- Delivering engaging content
- Have an in-depth understanding of content generation strategies
- Identify value pillars that they can relate with to create authentic content and comments
- Understanding different types of content
- Produce (create) or reuse (other people’s content)
- Build organic growth through content
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Expected Learning Outcomes:
By the end of the day 1, participants should be able to:
- Define and understand content marketing
- Understand the goals of content marketing
- Set up a winning content calendar & deliver unique content experiences
- Develop a winning content marketing strategy
- Find the right audience
- Create effective content sales & lead generation
- Deliver engaging content
- Selecting the right platforms
- Promoting content with social media
- Measure content
By the end of the day 2, participants should be able to:
- Understand content generation strategies
- Identify value pillars that they can relate with – to create authentic content and comments
- Understand the different types of content
- Produce (create) or reuse (other people’s content)
- Build organic growth thru content
- Tools & resources for content marketing
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Training Methodology/ Approach:
Program is interactive and includes the following activities that will be incorporated into the program:
- Facilitation and real time coaching and feedback
- Practical exercise
- Video presentation
- Discussion and brainstorming
- Case studies
- Self-evaluation
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Targeted Participants:
- Business owners
- Solopreneurs
- Marketeers
- Sales & marketeers
- Anyone who wants to learn
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Enquiry and Registration:
- Registration link: https://sitecdigitalmarketingadvancedcourse3.eventbrite.com
- Email: ecclass@sitec.com.my
- Tel: 0104419960 - Salman
- Website: https://www.sitec.com.my/masterclass2020
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Agenda:
- 08:30 am - Registration & Breakfast
- 09:00 am - SITEC Introduction
- 09:10 am - Session 1 with Coach
- 12:00 pm - Lunch
- 01:00 pm - Session 2 with Coach
- 04:00 pm - Tea Break & End
* This course will be conducted in English.
About SITEC:
SITEC (Selangor Information Technology and E-Commerce Council) was initiated by Selangor State Government in 2015. We conduct a series of seminars aiming at increasing the e-Commerce know-how for Small and Medium Enterprises. We also host forums and discussion panels inviting emerging and successful e-commerce entrepreneurs to share their stories and real-world experiences. We hope this can serve as the catalyst for the traditional industry to transform their business successfully online and help Selangor to stay at the forefront of social-economy growth driven by this new and fast growing world of e-commerce.