SITEC Digital Marketing Advanced Course 3: Content Marketing

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Location

SDCC, i-City

E-28-1, Jalan Multimedia 7/AG

City Park, i-City

Shah Alam, Selangor 40000

Malaysia

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Refund Policy

Refund Policy

No Refunds

Event description
SITEC BRINGS YOU THE ULTIMATE DIGITAL MARKETING ADVANCED COURSE THIS 2020!

About this Event

2020 SITEC Digital Marketing Advanced Course 3: Content Marketing

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Topic: Content Marketing For Success

Day 1

- Defining content & content marketing

  • Win customers with content marketing
  • Content is more than copy-writing, blog & a post!
  • Defining content marketing
  • History of content marketing
  • Goals for content marketing

- What makes successful content marketing?

  • Growing a niche content audience
  • Defining a unique brand viewpoint
  • Delivering content experiences

- Developing a winning content marketing strategy

  • Gaining clarity on your values and positioning
  • Your brand and value positioning
  • Understanding your values proposition
  • Selecting your audience
  • Conducting competitive analysis
  • Defining your unique right to win
  • Set strategic goals

- Choosing the right topics

  • Creating unique content
  • Finding relevant topic ideas
  • Organizing topics into categories
  • Tips for successful storytelling
  • Crafting engaging messaging
  • Selecting the right type of content
  • Innovating with content
  • Conveying purpose & thought leadership with content

- Publishing content

  • Invest in a smart mix of channels
  • Content marketing best practices
  • Publishing best practices
  • Measuring content

Day 2

- Create & source effective content

  • Mapping content to your customer journey
  • Choosing content marketing format and channels
  • Making content effective

- Grow your content operations

  • Setting up a content calendar
  • Defining a content process
  • Clarifying roles & responsibilities
  • Best practices
  • Understanding content performance

- Interacting with customers

  • Building and maintaining a community
  • Providing social first customer service
  • The secret formula to building your online community

- Content marketing opportunities

  • Winning in content marketing & conclusion
  • Experimenting beyond best practices

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Advanced Course 3 Details:

  • Organiser: SITEC
  • Support: Invest Selangor & PopCon
  • Date: 29, 30th September 2020 (2 days)
  • Time: 9:00AM - 4:00PM
  • Admission Fee: Normal Price - RM199
  • Language: English
  • Venue: SDCC (Selangor Digital Creative Centre)
  • Address: E-28-1, Jalan Multimedia 7/AG, City Park, i-City, 40000 Shah Alam, Selangor. (Map)

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Coach Profile:

Nina Sharil Khan, Founder & CEO, PopCon

  • Nina Sharil Khan is the Founder & CEO of PopCon, International Speaker & Host of the #JustLanggar PopCast live show.  Nina is also Marketing in Asia’s Top 100 Inspirational LinkedIn Icons for both 2019 & 2020.
  • Her journey in entertainment began as an Actor, TV Host and Film & TV producer.  Realising that disruption was happening in social media, the rebel in her founded PopCon in 2018, as a creator community and platform to connect creative talents & businesses.   
  • Within just a year of its operations, PopCon launched the world’s first ever Business Influencer conference, the CxOCON.  Today, PopCon has evolved into a full-fledged Marketing Agency and Academy, working directly with TikTok, Twitter and LinkedIn and dedicated to developing and nurturing Southeast Asia’s Business Influencers. 

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Course Objectives:

By the end of the program, participants should be able to:

  • Delivering engaging content
  • Have an in-depth understanding of content generation strategies
  • Identify value pillars that they can relate with to create authentic content and comments
  • Understanding different types of content
  • Produce (create) or reuse (other people’s content)
  • Build organic growth through content

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Expected Learning Outcomes:

By the end of the day 1, participants should be able to:

  • Define and understand content marketing
  • Understand the goals of content marketing
  • Set up a winning content calendar & deliver unique content experiences
  • Develop a winning content marketing strategy
  • Find the right audience
  • Create effective content sales & lead generation
  • Deliver engaging content
  • Selecting the right platforms
  • Promoting content with social media
  • Measure content

By the end of the day 2, participants should be able to:

  • Understand content generation strategies
  • Identify value pillars that they can relate with – to create authentic content and comments
  • Understand the different types of content
  • Produce (create) or reuse (other people’s content)
  • Build organic growth thru content
  • Tools & resources for content marketing

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Training Methodology/ Approach:

Program is interactive and includes the following activities that will be incorporated into the program:

  • Facilitation and real time coaching and feedback
  • Practical exercise
  • Video presentation
  • Discussion and brainstorming
  • Case studies
  • Self-evaluation

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Targeted Participants:

  • Business owners
  • Solopreneurs
  • Marketeers
  • Sales & marketeers
  • Anyone who wants to learn

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Enquiry and Registration:

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Agenda:

  • 08:30 am - Registration & Breakfast
  • 09:00 am - SITEC Introduction
  • 09:10 am - Session 1 with Coach
  • 12:00 pm - Lunch
  • 01:00 pm - Session 2 with Coach
  • 04:00 pm - Tea Break & End

* This course will be conducted in English. 

About SITEC:

SITEC (Selangor Information Technology and E-Commerce Council) was initiated by Selangor State Government in 2015. We conduct a series of seminars aiming at increasing the e-Commerce know-how for Small and Medium Enterprises. We also host forums and discussion panels inviting emerging and successful e-commerce entrepreneurs to share their stories and real-world experiences. We hope this can serve as the catalyst for the traditional industry to transform their business successfully online and help Selangor to stay at the forefront of social-economy growth driven by this new and fast growing world of e-commerce.

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Date and Time

Location

SDCC, i-City

E-28-1, Jalan Multimedia 7/AG

City Park, i-City

Shah Alam, Selangor 40000

Malaysia

View Map

Refund Policy

No Refunds

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