2020 SITEC Digital Marketing Advanced Course 3: Content Marketing

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Topic: Content Marketing For Success

Day 1

- Defining content & content marketing

• Win customers with content marketing
• Content is more than copy-writing, blog & a post!
• Defining content marketing
• History of content marketing
• Goals for content marketing

- What makes successful content marketing?

• Growing a niche content audience
• Defining a unique brand viewpoint
• Delivering content experiences

- Developing a winning content marketing strategy

• Gaining clarity on your values and positioning
• Your brand and value positioning
• Understanding your values proposition
• Selecting your audience
• Conducting competitive analysis
• Defining your unique right to win
• Set strategic goals

- Choosing the right topics

• Creating unique content
• Finding relevant topic ideas
• Organizing topics into categories
• Tips for successful storytelling
• Crafting engaging messaging
• Selecting the right type of content
• Innovating with content
• Conveying purpose & thought leadership with content

- Publishing content

• Invest in a smart mix of channels
• Content marketing best practices
• Publishing best practices
• Measuring content

Day 2

- Create & source effective content

• Mapping content to your customer journey
• Choosing content marketing format and channels
• Making content effective

- Grow your content operations

• Setting up a content calendar
• Defining a content process
• Clarifying roles & responsibilities
• Best practices
• Understanding content performance

- Interacting with customers

• Building and maintaining a community
• Providing social first customer service
• The secret formula to building your online community

- Content marketing opportunities

• Winning in content marketing & conclusion
• Experimenting beyond best practices

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Advanced Course 3 Details:

• Organiser: SITEC
• Support: Invest Selangor & PopCon
• Date: 29, 30th September 2020 (2 days)
• Time: 9:00AM - 4:00PM
• Admission Fee: Normal Price - RM199
• Language: English
• Venue: SDCC (Selangor Digital Creative Centre)
• Address: E-28-1, Jalan Multimedia 7/AG, City Park, i-City, 40000 Shah Alam, Selangor. (Map)

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Coach Profile:

Nina Sharil Khan, Founder & CEO, PopCon

• Nina Sharil Khan is the Founder & CEO of PopCon, International Speaker & Host of the #JustLanggar PopCast live show.  Nina is also Marketing in Asia’s Top 100 Inspirational LinkedIn Icons for both 2019 & 2020.
• Her journey in entertainment began as an Actor, TV Host and Film & TV producer.  Realising that disruption was happening in social media, the rebel in her founded PopCon in 2018, as a creator community and platform to connect creative talents & businesses.   
• Within just a year of its operations, PopCon launched the world’s first ever Business Influencer conference, the CxOCON.  Today, PopCon has evolved into a full-fledged Marketing Agency and Academy, working directly with TikTok, Twitter and LinkedIn and dedicated to developing and nurturing Southeast Asia’s Business Influencers. 

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Course Objectives:

By the end of the program, participants should be able to:

• Delivering engaging content
• Have an in-depth understanding of content generation strategies
• Identify value pillars that they can relate with to create authentic content and comments
• Understanding different types of content
• Produce (create) or reuse (other people’s content)
• Build organic growth through content

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Expected Learning Outcomes:

By the end of the day 1, participants should be able to:

• Define and understand content marketing
• Understand the goals of content marketing
• Set up a winning content calendar & deliver unique content experiences
• Develop a winning content marketing strategy
• Find the right audience
• Create effective content sales & lead generation
• Deliver engaging content
• Selecting the right platforms
• Promoting content with social media
• Measure content

By the end of the day 2, participants should be able to:

• Understand content generation strategies
• Identify value pillars that they can relate with – to create authentic content and comments
• Understand the different types of content
• Produce (create) or reuse (other people’s content)
• Build organic growth thru content
• Tools & resources for content marketing

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Training Methodology/ Approach:

Program is interactive and includes the following activities that will be incorporated into the program:

• Facilitation and real time coaching and feedback
• Practical exercise
• Video presentation
• Discussion and brainstorming
• Case studies
• Self-evaluation

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Targeted Participants:

• Business owners
• Solopreneurs
• Marketeers
• Sales & marketeers
• Anyone who wants to learn

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Enquiry and Registration:

• Registration link: https://sitecdigitalmarketingadvancedcourse3.eventbrite.com
• Email: ecclass@sitec.com.my
• Tel: 0104419960 - Salman
• Website: https://www.sitec.com.my/masterclass2020

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Agenda:

• 08:30 am - Registration & Breakfast
• 09:00 am - SITEC Introduction
• 09:10 am - Session 1 with Coach
• 12:00 pm - Lunch
• 01:00 pm - Session 2 with Coach
• 04:00 pm - Tea Break & End

* This course will be conducted in English. 

About SITEC:

SITEC (Selangor Information Technology and E-Commerce Council) was initiated by Selangor State Government in 2015. We conduct a series of seminars aiming at increasing the e-Commerce know-how for Small and Medium Enterprises. We also host forums and discussion panels inviting emerging and successful e-commerce entrepreneurs to share their stories and real-world experiences. We hope this can serve as the catalyst for the traditional industry to transform their business successfully online and help Selangor to stay at the forefront of social-economy growth driven by this new and fast growing world of e-commerce.