Silent Killers: Digital Marketing Mistakes You Can't Afford in a Recession

Our panelists explore common marketing mistakes most companies make when adjusting to economic headwinds. Drawing on a vast combined experience, their insights focus on how seemingly common-sense assumptions are often wrong, how reactionary thinking severely erodes long-term growth, and how simple strategies outperform wild over corrections.

AJ Davis, Experiment Zone

AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

Ben Billups, NOBLE

Founder of NOBLE Digital which specializes in email and text marketing for e-commerce brands generating over $20MM for clients since last year.

Hal Smith, H Street Digital

Growth advertising specialist and the founder of h street digital, a group that helps businesses scale through data-driven digital advertising. He has managed over $100MM in advertising campaigns from e-commerce startups to Fortune 50 companies.

Emily Carper, Steel Advertising

Emily leads Business Development at Steel Advertising, a full-service integrated ad agency offering branding, advertising, marketing, and public relations for clients in healthcare, education, food, and family fun. Steel produces emotionally compelling campaigns based on research-driven insights and is a partner to brands with complex business challenges targeting families across the U.S. In addition to her work at Steel, Emily is on the board of the Austin American Marketing Association as the Co-VP of Strategic Partnerships.