Signal Road Show - NYC
Date and time
Location
Hudson New York Hotel
356 W 58th St New York, NY 10019Description
10/21/2014
1:30 p.m. - 5:00 p.m.
Hudson Hotel New York | 356 West 59th Street | New York City
Join Signal and your industry peers for a discussion of the next wave of marketing technology, and define your strategy for optimizing your company’s marketing stack. Our afternoon features three expert talks, featuring our special guest, Joanna O'Connell of AdExchanger Research, followed by networking with a rooftop cocktail reception.
The Road to Customer Lifecycle Management
Joanna O'Connell, Director of Research, AdExchanger Research
“Relevant”, “Personalized”, “Real time” – this is a marketer’s new reality. How can organizations make the transition to real time digital marketing platforms? In our featured session, Joanna will explore these dynamics and give companies practical advice on what steps to take to improve over time.
Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack
Joe Stanhope, SVP Marketing at Signal
During this session, Joe Stanhope, a former Principal Analyst at Forrester Research, Inc, will discuss the results of our global marketing technology survey (as recently covered in Forbes, MediaPost and more.) You'll learn the state of the marketing technology ecosystem and how to best optimize your own marketing stack.
Where the Rubber Hits the Road: Cross-Channel Use Cases
Josh Dreller, Product Marketing Director at Signal
In this highly informative presentation, Josh will share sepcific use cases for how major brands and agencies are achieving cross-channel success through leveraging the best marketing technologies. You'll learn how to a vendor-neutral open data platform can improve ROI.
The program ends at 5pm, with rooftop cocktails, appetizers and networking to follow. RSVP now to save your spot!