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SIG Workshop - MOVE THE MESSAGE – Integrated Marketing Strategies With Digital & Direct Mail

AMA Columbus

Wednesday, October 25, 2017 from 8:30 AM to 10:00 AM (EDT)

SIG Workshop - MOVE THE MESSAGE – Integrated Marketing...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Oct 25, 2017 $10.00 $1.19
Non-Member Oct 25, 2017 $15.00 $1.29
Student Oct 25, 2017 $10.00 $1.19

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Event Details

Why in the digital age would we want to incorporate direct mail into our marketing plans? Because direct mail’s accessibility, versatility and response rates make it a powerful advertising medium. It is an important tool to use with any integrated cross-channel marketing campaign to get maximum results. 

To help you take advantage of direct mail’s modern capabilities, this workshop will include a review of the fundamentals of integrating a direct mail component into the overall strategy of a marketing campaign. Also covered are creative considerations for design and production including technical guidelines and rules for USPS standards that determine cost and mail-ability.

By the end of this workshop you will:
• Understand how to effectively incorporate direct mail into an overall marketing campaign.
• Learn best & worst practices in direct mail (do’s & don’ts).
• Learn how to build your ideal mailpiece for size, paper stock, colors and text with included tools to provide overall effectiveness and response to your mailings. 
• Learn to identify the most efficient mailpieces from a postage and response standpoint.

Speakers: 

Dan Stanley is a Senior Business Account Representative with the United States Postal Service. With over 25 years of experience in the printing and mailing industry, he is a seasoned direct mail and marketing strategist who has helped a wide range of clients with optimizing direct marketing. Dan is active and involved with the American Marketing Association, American Advertising Federation, and the National Association of Printing & Lithography, and has received certifications and awards from the Printing Industries of America.

 

Terri Price-Deep is responsible for business development and marketing for the Columbus Division of Millcraft. Millcraft is a distributor for printing papers, wide format materials and packaging products. Terri serves as a consultant to help customers choose the best products for their printing and packaging needs. With over 25 years of experience in the graphic arts industry, she brings value and insight to print communication projects both from a strategic and from a sourcing perspective.

 

Templates and tools will be provided for mailpiece design and paper selection reference guides for cards, letters and envelopes.

Registration is limited to 20 attendees. Pre-registration is required; no walk-ins accepted.

Please note event is being held in a limited-access area and admittance will be available until 8:30 a.m.

Parking provided on the east side of the main post office building in Lots A & B. Assigned numbered parking spots are restricted. 

Enter main entrance and workshop check-in will be located in lobby area.

Have questions about SIG Workshop - MOVE THE MESSAGE – Integrated Marketing Strategies With Digital & Direct Mail? Contact AMA Columbus
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When & Where


USPS Main Branch
850 Twin Rivers Drive
Columbus, Ohio 43216

Wednesday, October 25, 2017 from 8:30 AM to 10:00 AM (EDT)


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Organizer

AMA Columbus

AMA Columbus

We're proud to present programs and events featuring marketing leaders and innovators, providing access and networking opportunities for central Ohio marketers.

AMA Columbus is the local chapter of the American Marketing Association, a professional association for individuals and organizations who are leading the practice, teaching and development of marketing and communications. 

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SIG Workshop - MOVE THE MESSAGE – Integrated Marketing Strategies With Digital & Direct Mail
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