$0 – $25

SIG - Brand: Evolving from Pipeline to Platform Thinking hosted by Vivaldi

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WeWork Kinzie

20 West Kinzie Street

Chicago, IL 60654

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Every few decades, the principles and rules of brand strategy get more than a facelift. Today, we stand at the brink of yet another fundamental change – one that comes from the very foundation of our industry.

The workshop will introduce how platform thinking has become the ultimate source of value creation for modern business success – where value is created not by means of production but by means of interaction. We’ll discuss the modern advantage of facilitating interactions – and the growing imperative to leverage the global infrastructure of connectivity and collaboration, shifting power instead of struggling to control it.

Using Vivaldi client LEGO as a case study, we’ll discuss what makes a platform successful and the four platform types that succeed in today’s demand landscape. Participants will identify the best platform approach for their own brand and gather into breakout groups where the Vivaldi team will help outline key steps brands can take to navigate in today’s current world of platforms.

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WeWork Kinzie

20 West Kinzie Street

Chicago, IL 60654

View Map

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