$25

SHOUT IT OUT - 2019 CT Trail Symposium

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Goodwin College Community Room

211 Riverside Drive

East Hartford, CT 06118

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Description

The Governor’s Greenways Council, in partnership with Goodwin College, is excited to announce its fourth annual Connecticut Trails Symposium will take place October 24 from 9:00 a.m. to 3:00 p.m. at the College’s East Hartford campus (Community Room, 211 Riverside Dr).


ABOUT THE SYMPOSIUM

“Shout it Out!” We in Connecticut, over the last decade, have made great progress in building and connecting our trail systems. So much so that the CGC believes now is the time to celebrate and shout about our trail systems assuring that all members of our communities can gather, recreate, relax, run errands and even commute or travel together. This year, the Symposium offers sessions that focus on engaging with state and local marketing and tourism resources as well as technology that can maximize effective delivery of your trail information.

REGISTRATION

The registration fee is $25 and includes lunch. Registration will close on October 20. Walk-ins will be welcomed as long as seats are available, credit card transactions only. All are welcome, if you have a financial hardship please contact Laurie Giannotti laurie.giannotti@ct.gov for potential assistance.


AGENDA

9:00 – 9:15 - Registration / Networking & Continental Breakfast

9:15 – 9:20 - Welcome and Overview of the Day: Bruce Donald, CT Greenways Council Chair and Tri-State Coordinator for the East Coast Greenway.

9:20 - 9:50 - Keynote TBA will discuss the importance of trails to CT from a governance, economic development, tourism and/or recreational perspective.

9:50 - 10:30 - Celebration of recently completed projects

10:30 – 10:45 - Break & refreshments

10:45 - 11:00 - Trail Finder: overview of VT Trail Finder and its benefits as a model for CT.

11:00 - 12:00 - Facilitated Panel of Media Professionals: to inspire and guide you on how best to spread your trail information. Including TV, radio, and social and print media.

12:00 - 1:00 - Lunch: provided and prepared by The Chrysalis Center, Inc. is a Hartford based, private, non-profit, socially innovative multiservice organization that serves individuals and families living in the State of Connecticut. Members are offered the opportunity, among others, to learn culinary and event management skills to seek employment in the marketplace.

1:00 – 3:00 - 2 Concurrent one hour Sessions of 3 presentations TBD will include:

CT Trail Census - Do you have a plan for marketing and promoting your trail? Every good business plan is built around knowing your customers and trails are no different. This session will cover what you need to know to understand about your trail users and how to use that information to develop an effective plan for marketing and promotion. We’ll provide several examples from Connecticut and other states of communities making use of trail user data for promotion. This session will also include a discussion among attendees about how to best mobilize tourism, planning and marketing partners, access data resources, and ideas for incorporating trail user data into broader planning efforts.

CT Trail Finder – 50-75 minute roundtable with trail pros from around the State where we will have an in-depth talk/learn about the back end of a CT Trail Finder system. We will dive more deeply into how data will be collect & standardize data, who will do it, how long would it take, how much might it cost, what are the stumbling blocks folks have experienced, what decisions our trail community will we need to make to create a CT Trail Finder.

Wander our Watershed - The Eightmile Wild & Scenic Watershed Coordination Committee recently initiated this project focused on mapping recreational trails and activity opportunities near-by local supporting businesses within the Eightmile Watershed. The website for the project is here: https://wanderourwatershed.org/

Carrabessett Valley ME - talk about the trails initiative in this Maine town, including Maine Huts and Trails. The focus will be on economic benefits and marketing of trails, as well as the partnerships formed to build and fund these trails. This will be remotely presented.

OnCellmobile tour apps allows you to harness the power of mobile technology to help your audiences explore, engage, and discover arts and culture in new ways. This will also be a remotely presented session.

2:30 - 3:00 - Wrap-up: Group impressions, ideas for next year, Thank you and Evaluations. Bruce Donald, CT Greenways Council Chair and Tri-State Coordinator for the East Coast Greenway.

3:00 Optional

Goodwin College Trail Walk- Registrants are invited to stay after the event to enjoy an easy walking tour along the CT River.

The Connecticut Trail User Committee – Room TBA – is a group of volunteers, bound by good faith, to improve all of our outdoor recreational opportunities through communication, teamwork and to continuously improve relationships between trail user groups. All trail users are welcome to attend, and discussion will be facilitated by the CT Off Road Enthusiasts Coalition.

*Please bring your own water bottles because plastic will not be provided.

Check out the MA Trails Conference: https://www.masstrailsconference.com/

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Date and Time

Location

Goodwin College Community Room

211 Riverside Drive

East Hartford, CT 06118

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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