Shorten Your Sales Cycle with Data

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Forest City Brewery

2135 Columbus Rd

Cleveland, Ohio 44113

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Event description

Description

84% of marketing organizations are implementing or expanding AI and Machine Learning in 2018. - Forbes Magazine

Learn how local Cleveland companies and manufacturing leaders are accelerating their sales cycles.


This event will detail tactics and provide examples of how B2B manufacturing, services, and technology companies are shortening their sales cycles by marrying their sales and marketing data with machine learning and AI.


  • Data building blocks: What and where are the right kinds of data to baseline sales and marketing effectiveness.

  • Data alignment for results: How to capture, measure and grow visibility, engagement, and sales. Examples of how clients align physical and digital tactics to more efficiently convert customers through aligned sales and marketing experiences.

  • Data strategy: What is a data strategy, and how to expand the types of data you collect to feed advanced machine learning applications.

  • Machine learning and AI: How to apply data science to scale sales and marketing results. Examples of how clients used website and voice-of-customer data to increase engagement and conversion.

Agenda

4:00 PM Networking

4:30 PM Presentation

5:30 PM Brew tasting

Attendees will be treated to complimentary drink tickets and heavy appetizers from Forest City Brewery. An optional brew tasting will also be available during the event.

The panel will feature experts who have helped clients across industries, including retail, manufacturing and medical device align their marketing and sales team, technology and data to increase leads.

Presenters

Tessa Burg, VP of UX & Technology Strategy, AMG
Cal Al-Dhubaib, Chief Data Scientist & Partner, Pandata
Patty Parobek, Director of Integrated Marketing Strategy, AMG

Date and Time

Location

Forest City Brewery

2135 Columbus Rd

Cleveland, Ohio 44113

View Map

Refund Policy

Contact the organizer to request a refund.

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