TOPIC #1: Shopping Campaigns in 2018 and Beyond

PRESENTER: Spencer Jahnke, Paid Media Manager at Nina Hale

DESCRIPTION: Over the past few years, shopping campaigns have evolved to become an extremely effective, revenue-driving search tactic in a media mix. The consensus? Shopping campaigns have become a huge priority for advertisers. For ecommerce focused businesses, utilizing shopping campaigns is a necessity to capture shoppers who are ready to purchase. From a organic search perspective, understanding the evolving SERP landscape and shopping implications is crucial for future search strategies.

In this session, you’ll learn about the following:

• Learn about the increase in online shopping and changes in the industry / SERP landscape

• Understand shopping strategies and best practices to ensure you’re showing the right products, to the right people, at the right time

• Learn where the future of shopping is going

TOPIC #2: Creating an Action-Driving Report

PRESENTER: Lauren Beerling, Paid Media Supervisor at Nina Hale

DESCRIPTION: Marketers pull data and create reports to communicate, teach, and/or influence an audience on a certain point of view. And this means the numbers on their own are not enough. It’s crucial you give your data a voice and make it tell a story – to your stakeholders, your boss, and your clients. The best way to tell a data-driven story? Make it memorable, persuasive, and engaging.

In this session, you’ll learn about the following elements:

• Fundamentals + best practices of a good report (i.e. formats, content)

• How to find the right insights for the right audience

• New ways to format your reports

ABOUT NINA HALE

A PERFORMANCE DIGITAL AGENCY WITH GRIT. We’re perfectionists who never stop analyzing and tweaking. We’re trend spotters who never stop exploring. We’re a digital marketing agency filled with experts who are aggressively passionate about getting you results.