
Shopping Campaigns + Action Driven Reporting
Event Information
Description
TOPIC #1: Shopping Campaigns in 2018 and Beyond
PRESENTER: Spencer Jahnke, Paid Media Manager at Nina Hale
DESCRIPTION: Over the past few years, shopping campaigns have evolved to become an extremely effective, revenue-driving search tactic in a media mix. The consensus? Shopping campaigns have become a huge priority for advertisers. For ecommerce focused businesses, utilizing shopping campaigns is a necessity to capture shoppers who are ready to purchase. From a organic search perspective, understanding the evolving SERP landscape and shopping implications is crucial for future search strategies.
In this session, you’ll learn about the following:
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Learn about the increase in online shopping and changes in the industry / SERP landscape
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Understand shopping strategies and best practices to ensure you’re showing the right products, to the right people, at the right time
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Learn where the future of shopping is going
TOPIC #2: Creating an Action-Driving Report
PRESENTER: Lauren Beerling, Paid Media Supervisor at Nina Hale
DESCRIPTION: Marketers pull data and create reports to communicate, teach, and/or influence an audience on a certain point of view. And this means the numbers on their own are not enough. It’s crucial you give your data a voice and make it tell a story – to your stakeholders, your boss, and your clients. The best way to tell a data-driven story? Make it memorable, persuasive, and engaging.
In this session, you’ll learn about the following elements:
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Fundamentals + best practices of a good report (i.e. formats, content)
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How to find the right insights for the right audience
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New ways to format your reports
ABOUT NINA HALE
A PERFORMANCE DIGITAL AGENCY WITH GRIT. We’re perfectionists who never stop analyzing and tweaking. We’re trend spotters who never stop exploring. We’re a digital marketing agency filled with experts who are aggressively passionate about getting you results.