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Shop & Stroll - Downtown Madison Spring Wine Walk

Madison's Central Business Improvement District

Thursday, April 26, 2018 from 5:00 PM to 8:00 PM (CDT)

Shop & Stroll - Downtown Madison Spring Wine Walk

Ticket Information

Ticket Type Sales End Price Fee Quantity
Downtown Madison Spring Stroll
Tickets are $30 a person and include a wine glass, a passport, a gift bag, special gifts from participants and registration into a $500 downtown shopping spree!
Apr 25, 2018 $30.00 $2.74
Downtown Madison Designated Driver   more info Apr 26, 2018 Free $0.00

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Event Details

The NEW Shop & Stroll event is designed to draw shoppers to Madison’s Central Business Improvement District as well as create a fun, safe new event to enjoy downtown.

Explore the shops and businesses in Downtown Madison as you taste a variety of wines, beer and specialty beverages. Registration includes a commemorative wine glass, wristband, market bag, drink samples and shopping specials at up to 21 Sip Stops.

Don't miss The Post post party from 8pm - 10pm! Prizes and drawings at 9pm. 

Limited to 400 tickets. Must be 21+.

Designated driver tickets are FREE but do not include wine glasses. Please register for samples, market bag and to be eligible for prizes. 

Tickets are non-refundable.


  • There are 21 Sip Stops on the Walk.
  • Each Sip Stop will have samples available. Alcoholic sample sizes are limited to 1 – 2 ounces.
  • A Google map marks the participating locations and will be emailed to ticket purchasers and available the evening of the Walk.
  • To start the Walk, each ticket holder must stop at one of two check-in locations - Downtown Madison Visitors Center, 452 State Street or the Park Hotel, located on the Capitol Square -  between 4pm and 6pm on the day of the event to show their ID (proof of legal drinking age) and to pick up their wristband, commemorative glass, shopping bag and list of participating businesses. 
    • No ID = No Wristband; No wristband = No wine.
    • You may NOT pick up wristbands for other people.
    • Wristbands will be secured at check in.
  • Participants pick up their glass and bring their glass along to participating business to sample.
  • Participants are encouraged to attend The Post post party at the Park Hotel from 8pm – 10pm for cocktails, coffee and prizes!


  • Must be 21+. Must provide proof of legal age at wristband check in.
  • No wine/beverages will be served prior to 5 p.m. 
  • All wine glasses must be empty before leaving a Sip Stop location.
    • No open intoxicants in public spaces!
    • Business will have a dump bucket and rinse station available.
  • Please do not ask participating businesses to over pour or give you an extra swig. It's not worth breaking the pouring, over serving or open intoxicant law. 
  • If you appear intoxicated, business owners and servers have the right to refuse serving you.


  • Bring your ID.
  • Wear comfortable shoes and weather-appropriate clothing, you'll be walking outdoors between locations.
  • Cross the street at crosswalks!
  • Post photos to Instagram and Facebook using hashtag #DowntownMadison


Have questions about Shop & Stroll - Downtown Madison Spring Wine Walk? Contact Madison's Central Business Improvement District

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When & Where

Downtown Madison
State Street
Madison, WI

Thursday, April 26, 2018 from 5:00 PM to 8:00 PM (CDT)

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Madison's Central Business Improvement District

Madison's Central Business Improvement District (BID) is in the heart of downtown Madison. Set on an isthmus between two scenic lakes, the famed State Street pedestrian mall links the Wisconsin State Capitol Square to the University of Wisconsin campus. 

This unique shopping, business and entertainment district is home to more than 370 shops, galleries, restaurants, and night spots, many locally owned, plus museums and cultural destinations. The BID works to market the district as a whole, create a welcoming downtown environment, and further community relations. From visitors to residents, students, business and property owners - downtown Madison welcomes you! The BID is here to help you shop, dine, work and play.

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Shop & Stroll - Downtown Madison Spring Wine Walk
Things to do in Madison, WI Other Community

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