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Shipping the Future: Building a Direct-to-Consumer Brand

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WeWork Montgomery Station

44 Montgomery Street

3rd Floor

San Francisco, CA 94104

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From contact lenses to luggage, direct-to-consumer (D2C) brands are winning in 2018.

Sometimes dubbed DNVBs (digitally native vertical brands), this new type of business has been rapidly winning the hearts and minds of consumers. By creating an authentic connection with their customers and branding the purchase process from end-to-end, D2C brands have managed to stand out in an increasingly competitive space.

How do they do it? We're here to show & tell! Stop by the first event in our new series, Shipping the Future.

At this event, you'll, learn from shipping, packaging, and marketing experts, along with highly successful D2C brands. We'll be considering questions like:

  • What are the unique challenges D2C brands face?

  • Have any pro tips for scaling quickly with a physical product?

  • Can packaging really build brand advocacy?

  • And much more! (Ask us anything!)

Featuring Panelists

Paul Thorogood, VP of Design at Packlane

Paul Thorogood has been part of London’s tech scene most of his life. He recently spent 8 years at MOO.COM as Director of Product Design. By focusing on customer, product and brand experience Paul elevated the humble business card from a simple piece of paper into a desired, online, flexible product.

In 2015 Paul left London with his trusty Pug Bowie and wife Farah after being headhunted by Teespring to help build their product line and take them beyond apparel. Originally an advisor to Packlane, Paul joined the team full-time in 2017 where gets to think both inside and outside of the box as VP of Design.

Packlane is an online printing company that makes ordering custom packaging easy and affordable for brands of any size by offering low minimums, fast turnaround, plenty of customization options and free online proofs in 3D.


Andrew Higgins, Director of Marketing at Pixlee

Andrew Higgins is Pixlee's Director of Marketing, managing all product and brand messaging, inbound marketing and lead generation, as well as partnerships. Andrew is a digital and brand marketer by trade and had been with Pixlee since 2013.

Pixlee is building the marketing engine behind community driven brands who blend content, community, and commerce. The company helps brands market and sell with real customer photos and videos, working with over 160 brands such as Kenneth Cole, Charlotte Russe, and Levi's Jeans to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. Pixlee's approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content are, on average, 2x more likely to make a purchase and have a 6% higher average order value.

Moderator: Kevin Gibbon, CEO at Shyp


Interested, but have a scheduling conflict?

Register under “Send me the recording” and you’ll receive a video of the panel the week after it happens!


About the event

Enjoy a custom guacamole bar and start-up style mocktails, connect with other business owners, and chat with one of our shipping experts to get a personal shipping analysis for your unique project or need.

Doors open - 6:00 p.m.
Discussion - 6:30 p.m.
Q+A and networking - 7:45 p.m. - end

See you there!

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Date and Time

Location

WeWork Montgomery Station

44 Montgomery Street

3rd Floor

San Francisco, CA 94104

View Map

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