Shift Drink™️ ASHEVILLE

Shift Drink—where curiosity meets generosity. This monthly pop-up aims to raise awareness and funds for nonprofit organizations in our local communities. This month’s Shift Drink will take place on Giving Tuesday, November 29th at our Training Center. Stop by for coffee any time between 11 am-2 pm and support a cause selected by our team in Miami.

This month we’re excited to be raising money for The WOW Center! The WOW Center is an Adult Day Training center that currently supports and serves over 200 adults with developmental disabilities from Miami-Dade County who range in age from 21 to 83.

History of Shift Drink

Friday morning coffee tastings have been a ritual at Counter Culture since our founding in 1995; The entire company would stop what they were doing to come together and cup coffee. Soon after, we began inviting our local communities to join us for these Friday Morning Cuppings. Over a decade later, these cuppings evolved into more general coffee tastings exploring conventional ways of brewing coffee. These Tastings at Ten had become a tradition for thousands of people throughout our communities. While we didn’t know it then, we hosted our last Tasting at Ten on March 13th, 2020. Our 25-year-old tradition changed, along with the rest of the world.

After two years of missing our Friday morning tradition, in 2022, we launched Shift Drink—where curiosity meets generosity. This pay-what-you-want pop-up cafe invites you to join us for coffee while donating to a good cause. As a B Corp, Counter Culture seeks to use business as a force for good. Shift Drink is one way we leverage our national footprint to support our local communities in a meaningful way.